Digital Marketing Manager

Recruiter
HR Dept
Location
Andover
Posted
07 Apr 2019
Closes
06 May 2019
Contract Type
Permanent
Hours
Full Time
Our client a creative agency based in Andover; Hampshire are looking for a Digital Marketing Manager to join their team.
You will be working with a team of talented individuals who are passionate about client satisfaction. They pride themselves on their data-driven, authentic and innovative digital marketing activities, intuitive website design, and stunning creative assets, all working together to increase their client’s sales & enquiries.
As the Digital Marketing Manager, you will be responsible for overseeing the online marketing strategy and activity. You will plan and execute digital marketing campaigns working with a team of graphic designers, copywriters and developers. This role will suit an individual who enjoys working in a fast-paced, creative environment.
Key Duties and Responsibilities
* Devising detailed strategies to drive online traffic to the company and clients’ websites and/or generate sales in line with overall marketing plans, budgets and goals.
* Lead and manage the digital marketing team
* Monitor, report and track conversion rates. collaborate with the team to implement improvements to websites.
* Develop and manage digital marketing campaigns
* Oversee the social media strategy for the company and its clients.
* Manage the online brand and product campaigns to raise brand awareness.
* Improve the usability, design, content and conversion of websites
* Accountable for planning and budgetary control of all digital marketing
* Evaluate customer research, market conditions and competitor data
* Enhance ecommerce by increasing web visibility and traffic
* Use PPC, SEO, email campaigns, blogs, forums, and other social media to generate leads
* Analyse marketing plan and performance using KPI’s and report to clients
* Attend events and client meetings where appropriate
* Review new technologies and keep the company at the forefront of developments in digital marketing.
The ideal candidate will have
* A passion for digital marketing
* Superb communication skills
* Able to motivate others to succeed and excel
* Excellent man management skills
* Positive, driven, can-do approach
* Excellent attention to detail
* Ability to deliver projects on time, in line with specification and budget
Key Skills and Experience Required
* Previous experience working within an internal or agency marketing team as a Digital Marketing Executive.
* Previous experience with managing PPC campaigns for a variety of organisations.
* Google Analytics and Tag Manager experience is essential
* On-site and Off-site SEO experience is essential

Similar jobs

Similar jobs