Digital Analytics & Optimisation Manager

Recruiter
9am
Location
Norfolk
Posted
05 Apr 2019
Closes
24 Apr 2019
Contract Type
Permanent
Hours
Full Time
Digital Analytics & Optimisation Manager required for Marketing Department North Norwich. Digital Analytics & Optimisation Manager required to deliver our existing digital personalisation & conversion rate optimisation program from visitor through to enquiry across all digital channels and devices, with a strong focus on mobile. Managing the continual improvement of the online customer journey from problem through to insight, solution conception, execution and analysis.

Who Are We

One of the major Home Improvement Companies in the UK. We have a quality ethos and want every customer to enjoy the experience of making home improvements with us, from conception through to completion. To help us do this we need a Digital Analytics & Optimisation Manager who has the vision, skills and experience to be the voice of our customers at every stage of the digital user journey.

What the Role is

*Own and deliver the CRO roadmap in order to continuously improve the UX & digital user journey’s

*Manage the day to day relationship with our CRO / Personalisation agency

*Line manage our Digital Optimisation Exec

*Lead on insight generation derived from our digital analytics tools

*Apply UX best practise to AHI digital channels and properties

*Work collaboratively with multiple digital and business stakeholders across the business

What We Need

*A Leader – To lead and inspire a CRO / personalisation agency, one direct report in the CRO team, and lead the digital personalisation and CRO roadmap

*A Researcher – Who can carry out regular UX research such as overseeing research studies, usability studies and gathering insights from digital analytics tools and journey maps

*A Creator – To continuously conceptualise and test new ideas based on data insight, by improving user experience

*An Analyst – Owner of our Google Analytics set up, ensuring user insight is extracted and used to drive behaviour change

What We Offer

*Excellent Salary

*Staff Benefits and Discounts (discretionary)

*Staff Purchase Scheme

*Pension

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