Supporter Recruitment and Engagement Officer
Contract: 12 months in the first instance, with possibility of extension
Salary: £22,000 - £26,000 per annum, pro rata, depending on experience
Location: Power for People’s office in Camden Town, London
Days: 3 days per week, extending to 5 days per week dependent on funding
Deadline: 10am, Monday 29th April 2019
Interview dates: 7th to 10th May, with second interviews the week after
Start date: As soon as possible following the recruitment process
We are Power for People, an organisation formed in 2017 to help tackle climate change. We have two aims: for the UK to rapidly transition to 100% renewable energy and for local communities to benefit from this great transition. We achieve our aims by engaging and mobilising grass-roots support across the country and focusing this support on Parliament and the government.
Are you passionate about campaigning to stop climate change? Do you believe that building and mobilising grass-roots momentum is essential to get it done? Are you great at engaging people and inspiring them to join a cause and take action? If so, then we really want to hear from you!
We are looking for a Supporter Recruitment and Engagement Officer who will lead and organise our work to recruit new activists and inspire and enable them to engage with their MPs in support of our campaigns.
About the Role
You will be responsible for developing, implementing and running our outreach work. Your objective will be to recruit large numbers of individual supporters. You will also be responsible for engaging with existing supporters, keeping them up to date on our campaigns and inspiring them to take action.
You will be the one of the key copywriters at Power for People, creating content for social media and our website and composing emails. Supported by our Director, you will catch the eye of our supporters, intrigue new audiences and motivate them to take action on our campaigns.
You will take a lead in devising ways (and content) to engage and recruit new audiences online via our social media feeds and our website. Because we are a relatively new organisation you will often be starting with a blank canvass.
You will also help develop a picture of our audience and the ways they choose to engage with us, collating data from our website, social media and more. We want you to listen to our supporters - not just talk to them - using this knowledge to improve how we recruit and engage a wider audience and how we can more effectively inspire them to take action.
You will work closely with our supporters, getting to know how you can support them in lobbying their MPs. That could be anything from helping to organise an event to making sure they have the right fact sheets and are prepared for a surgery meeting with their MP.
You will work alongside our Director to develop our communications strategy and in doing so you will continually learn about Parliamentary and political campaigning.
· Developing and implementing our supporter recruitment and engagement strategy
· Creating engaging social media content
· Creating high quality website content and managing our website
· Exploring and developing new ways to engage new audiences in our campaigns
· Assisting activists with interactions with their MPs
· Organising constituency lobbying events and Parliamentary lobbying events
· Supporting and enabling our supporters to organise their own local events to promote our campaigns
· Interacting with MPs and their Parliamentary staff
· Monitoring and evaluating what works re our supporter engagement strategy
Required Skills and Experience
· Copywriting experience, preferably in a campaigning context, with a lively, clear and inspiring style
· Experience of managing social media accounts, preferably in a campaigning, marketing or PR context
· An ability to build and maintain relationships with people and facilitate and inspire them to take campaign actions
· Strong verbal communication skills including the ability to engage and inspire
· Demonstrable commitment to tackling climate change
· Demonstrable record of success in developing and implementing a supporter recruitment strategy
· Experience of measuring and evaluating audience engagement on Facebook, Twitter and/or Google (e.g. you are familiar with Google analytics)
· Experience of using contact details databases (CRM database)
· Experience of using a website CMS (e.g. Wordpress or Squarespace)
· Experience of organising Facebook advertising
· Experience of designing, undertaking and analysing surveys
· Basic coding skills (e.g. ability to use HTML tags)
· Experience of working in climate change and political campaigning
· Experience of organising constituency public meetings
· Knowledge of Parliamentary processes
About Power for People
We are a new organisation campaigning for the UK to rapidly transition to 100% renewable energy and for this great transition to benefit local communities.
We run grass-roots mobilisation campaigns – we engage and involve citizens and local communities and call on them to lobby their elected representatives for changes in the law or in government policy. We use this approach because it is extremely effective – it was how huge environmental campaign successes, like the campaign for the Climate Change Act to become law, were achieved.
At present we are campaigning for a Parliamentary Bill (that we wrote) – the Local Electricity Bill – that would give a huge boost to community-scale renewable energy by reforming energy market rules and empowering local communities to sell locally generated renewable energy to local people. The Bill already has the support of over 100 MPs and we are now looking to ramp up the next phase of our campaign with a grassroots mobilisation effort. We are also campaigning for the government to remove the current planning and funding blocks on onshore wind energy.
We are a not-for-profit organisation registered in the UK. Our funding comes from individuals and registered charitable trusts. We were established in August 2017.
Power for People is committed to providing equal opportunities for all applicants regardless of their background. We value diversity and also acknowledging that people from certain backgrounds are underrepresented in our organisation. We are keen to correct this, so particularly encourage applications from Black, Asian and minority ethnic people; people who identify as having a disability; people from the LGBT+ community; and people who identify as working class (or have done in the past). If you do not feel confident enough to apply, please get in touch with us for a chat – we would love to talk to you!
How to Apply
Please send a covering letter and your CV to firstname.lastname@example.org or post it to Power for People, 8 Delancey Passage, London NW1 7NN.
Guidance on what to write:
· In your covering letter explain:
o why you are keen to work with us
o why you are suited for the role
o what you think you would bring
o how you meet each of the essential requirements and any relevant desirable requirements
· Keep your covering letter to under two pages
· Your CV should also be no more than two pages, be up to date and include details of paid or voluntary work you have undertaken, as well as relevant education, qualifications and training; it should also include at least two references
· It would be great if you could let us know where you heard about the role too