Digital Marketing Executive

Recruiter
NS Resource Group
Location
Blackpool
Posted
03 Apr 2019
Closes
16 May 2019
Contract Type
Permanent
Hours
Full Time

Digital Marketing Executive

£28,000 -£32,000 (Negotiable on experience)

Lytham

My client is a £28 million turnover business, a market leader in energy for 50 years and employs more than 350 people. The business has ambitious plans for growth this year, and due to continued success, the opportunity to recruit a Digital Marketing Executive has arisen.

It’s an exciting time to join the team. The leadership of the business is committed to achieving sustained growth and to investing heavily in new digital platforms; both to better serve existing clients and as a key element of their client acquisition strategy.

Responsibilities

  • This newly created role will be a key part of a recently expanded marketing team; that is committed to tightly segmenting their chosen markets and delivering truly multi-channel campaigns focused on lead generation.
  • You will certainly be busy, but we can also promise an environment eager to embrace change and new ideas; with the opportunity to grow and develop your expertise.
  • The role embraces all the aspects normally expected of a digital marketer. The challenge will be to; manage and deliver all digital aspects of the organisations marketing campaigns and act as subject matter expert in optimising the organisation’s route map to greater marketing automation.
  • Developing and managing all digital elements of marketing campaigns
  • Owning and optimise the group’s websites
  • Being the marketing automation subject matter expert for the marketing function
  • Providing the marketing function with the technical expertise to drive digital campaigns and automation
  • Developing and maintaining clear reporting and analysis of digital activity so that we understand their campaign ROI

Requirements

  • Degree in Marketing related discipline with a clear digital emphasis (essential)
  • Previous demonstrable experience of working within a digital marketing role (essential)
  • Highly proficient technical and analytical ability
  • Experience of working with Salesforce CRM and Pardot marketing automation tools (desirable)
  • Familiarity with leading web development and content management tools
  • Demonstrable knowledge of web analytics tools (e.g. GoogleAnalytics, Moz, NetInsight, WebTrendsetc.
  • Evidence of the ability to analyse communication challenges and apply digital innovation
  • Ability to work in a fast-paced environment and ability to work to deadlines
  • Strong stakeholder management- internal and external
  • Strong organisational skills and attention to detail
  • Strong communication skills- verbal and written

To apply, please send your CV to the email address below:

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