CRO and Website Manager

Recruiter
Forward Role
Location
Romford
Posted
04 Apr 2019
Closes
18 May 2019
Contract Type
Permanent
Hours
Full Time

CRO and Website Manager

Forward Role are currently working with one of the UK’s largest insurance providers in their search for a CRO and Website Manager. This role is one of the most highly regarded in the business and this market-leading company is well-known for investing in career progression and learning and development. Working collaboratively with the marketing team, the CRO manager will be responsible for establishing a data-driven testing plan and innovative optimisation strategy.

Key responsibilities include (but are not limited to):

  • Carrying out MVT and A/B testing, analysing results and making recommendations for future tests
  • Adopting a data-first approach to understand, analyse, report and act on the data available
  • Managing external agencies to help boost conversion rates
  • Understanding the digital customer journey and continuously look to optimise and improve
  • Working closely with a variety of departments – UX, Product, Development
  • Managing and implementing tagging with GTM

The ideal candidate should:

  • Have 2 or more years’ experience in a similar role
  • Have experience with A/B testing and MVT
  • Be able to understand customer behaviours through data
  • Have the ability to provide actionable insight from large datasets
  • Have previous experience with Google Analytics or other web analytics tools
  • Have experience with Google Tag Manager

Company benefits include:

  • Flexible working hours
  • An autonomous work environment
  • Season ticket loan
  • Free coffee, tea and breakfast
  • Pension
  • Private insurance
  • 28 days holiday (not including bank holidays)
  • £30 - £40k starting salary + yearly bonus

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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