Digital Marketing Executive

Recruiter
Busy Bee Recruitment
Location
Newmarket
Posted
04 Apr 2019
Closes
28 Apr 2019
Contract Type
Permanent
Hours
Full Time
We are seeking a creative and passionate digital marketing executive! This role is best suited to people who have a genuine love for all things digital! Ideally you will hold 3 years’ experience, although if you can show relevant experience on a shorter scale please do still apply! It is NOT essential for this position that you have a marketing qualification for this role as our client believes hands on working experience is of most importance.

Start Date: ASAP
Location: Newmarket, Suffolk
Salary: £30,000 - £32,000
Hours: Monday – Friday 9am – 17.30pm
Benefits: 25 days holiday + 8 bank holidays, discretionary profit related bonus, Pension Scheme, Healthcare

PLEASE NOTE: Due to the nature of our client’s industry you will be required to work approximately 6 Saturdays during the year, this is on a rota basis, you will be given a day off in the week as lieu time if you must work a Saturday. Please ensure you are willing and able to be flexible before considering this position.

Duties:

* Leading the digital marketing to increase presence and revenue

* Management of the digital marketing annual budget

* Planning and implementing the digital marketing strategy

* Managing PPC campaigns

* Managing email marketing campaigns using Dotmailer

* Ensure SEO optimisation techniques are in place to help maximise organic rankings

* Using the CRM (MS Dynamics) to manage data for email communications

* Managing B2C marketing campaigns

* Use of company CMS (Episerver) for updating and managing the website

* Social Media Management – Facebook, Twitter and Instagram

* Preparing content and blogs

* Looking at conversion rates on campaigns and making improvements

* Continuous development of the website to ensure an increase in e-commerce sales

* Use of Google Analytics and Google Adwords

* Monitoring and reporting on ROI – making suggestions on how to increase ROI

* Reporting on bounce rates, conversion rates and sales from the website

* Working with external agencies and briefing on digital marketing campaigns

* Being consistent in the use of various branding and logos across all digital platforms

Skills and Experience Required:

* 3 years’ experience in a digital marketing role (desirable)

* Use of various automation systems

* Use of Dotmailer or Mailchimp (desirable)

* Events, Sporting, Leisure or Hospitality experience is desirable

* Use of CMS is essential

* Social media management – Hootsuite, Buffer desirable

* Enthusiasm and perseverance with a positive ‘can do’ attitude

* General passion for digital marketing is essential for this role

If you have not received a response within 3-5 working days, unfortunately your application has been unsuccessful. Busy Bee Recruitment Ltd is acting as an Employment Agency for this Permanent vacancy

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