Senior PPC Executive

Recruiter
Honeypot People Ltd
Location
Andover
Posted
27 Mar 2019
Closes
06 May 2019
Contract Type
Permanent
Hours
Full Time

We are working with an highly established client who is looking to expand their team to a PPC Manager. This is an excellent opportunity to join a strong forward thinking organisation at the top of its game.

Role & Responsibilities

The role of the PPC Manager is to own, run, optimise and grow the paid search campaigns

across our key vertical products. You will be responsible for working with the Head of Paid

Search & Product Owners to deliver strategy for account growth.

In this role, you should be well-versed in the principles of search engine marketing (SEM).

You should be an experienced & keen Adwords & Bing professional with experience of

budget responsibility. Your drive to test and push new and innovative paid search strategies

should be a key driver as we are looking for someone to enhance, challenge and improve

existing paid search activity.

Your goal will be to ensure our paid search marketing efforts have the highest possible ROI

and to help facilitate & achieve the aggressive growth targets our client is aiming for in the next 2

years.


Responsibilities

* To work with product owners / head of paid search to deliver the ppc budget

targets across all key vertical properties

* Help to lead the formation of effective paid search strategy

* To formulate, launch and optimize PPC campaigns

* To oversee accounts across search platforms (e.g. Google AdWords, Bing)

* To maintain, monitor and improve impression share, quality score, ad rank and

other key performance metrics

* To monitor budget and adjust bids to gain better ROI

* To track KPIs to assess performance and pinpoint issues

* To produce reports for management / product owners

* To maintain partnerships with PPC ad platforms and vendors

* To strategically expand paid search activity as required to new channels i.e. Video,

Display, App Download etc

* To keep up to date with PPC and SEM trends (industry, competitors, market etc)

* To achieve/maintain Google & Bing Qualified Professional status

* Collaborate with wider marketing team (client services, social media specialists,

content and designers) to create successful customer acquisition campaigns

* Ongoing development of understanding and skills in technical PPC skills i.e.

working with scripts, html and API’s.

* To support PPC team growth and development through mentoring


Professional Skills & Qualifications

* 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).

* Experience with website analysis using a variety of analytics tools including Google

Analytics as well as internal reporting tools.

* Experience working with PPC ad platforms (Google Ads, Bing Ads, etc).

* Proficiency in managing moderate to large scale PPC accounts in a variety of

different business verticals.

* AdWords / Bing certification a plus.

* Proficiency in MS Excel, PowerPoint, and Word

* BS/BA degree preferred

Compensation & Benefits

* Competitive salary

* Participation in company health insurance plans (on probation complete)

* On Site Gym

* Opportunity to advance* your career

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