Content Marketing and Social Media Manager

BMS Performance Ltd
23 Mar 2019
28 Mar 2019
Contract Type
Full Time
The Role:

The world's leading provider of travel, expense and invoice management solutions is seeking a Content Marketing and Social Media Manager to provide exceptional Digital customer experiences for Enterprise customers.

The Content Marketing and Social Media Manager will own the strategy and creation of content and social media activity for the UK Enterprise Marketing team. Your focus will be to build brand awareness, streamline the buyer journey, generate leads, drive loyalty and upsell to existing customers. Working closely with external agencies, internal stakeholders and with a strong background in copywriting and project management, you will retire, update and create content to support business growth. Across a range of external content types - including videos, whitepapers, infographics and blog posts to name a few - you will be expected to demonstrate how your work fits into the overarching goals of the business and adds value.

Responsibilities will include:

* Develop and own the strategy for content marketing and social media in UK Enterprise
* Understand the content needs of internal stakeholders from Sales and Marketing teams
* Understand and identify gaps in the buyer / customer journey
* Produce a quarterly plan for content and social media projects
* Work with the SEO and Digital Marketing Managers to optimise content to increase reach
* Update the social media calendar with information on past, present and upcoming activity
* Use Brightfunnel, Highspot, Sprinklr and Adobe Analytics to produce quarterly performance reports
* Act as an editorial and brand advisor to the wider UK Enterprise Marketing team, for example assisting senior management with the preparation of presentations

The Company:

One of the world's largest tech businesses, our client is a cloud-based SaaS company providing travel, expense and invoice solutions to Enterprise customers.

Requirements for the role of Content Marketing and Social Media Manager:

* Previous experience working as a specialist content creator
* Exceptional copywriting ability with unparalleled attention to detail
* Ability to work cross functionally with key internal stakeholders and thought leaders
* Strong marketing experience in a comparable B2B industry
* Degree-level education
* Knowledge of SEO practices
* Experience in taking data insights and driving tactical and strategic actions to optimise and improve results

The Package:

* Salary: £40k-£60K
* Pension
* Healthcare
* 25 days Holiday

Location: The position of Content Marketing and Social Media Manager will be based in Feltham a minimum of 2 days a week with the option of working from home up to 3 days a week.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next marketing role. If you have recently met with a BMS Consultant at our Egham office, please contact them directly to discuss this opportunity

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