SEO Manager

The Mission
22 Mar 2019
31 Mar 2019
Contract Type
Full Time
SEO Manager

Reporting to Head of Digital Media

A little about us…

Bray Leino is an integrated communications business with innovative businesses providing the following services; brand development, brand and comms strategy, advertising, digital, media, activation, events, training and software development.

We are dedicated to finding surprising ways to make our Clients brands and business successful. Whatever It Takes.

About our Media team…

Bray Leino Media are a highly experienced team of media professionals; media & commutations planners, strategists and channel specialists responsible for media trading. We cover all channels on and off line; digital, digital media, programmatic, paid search and SEO. out of home, radio, cinema and TV as well as creative media solutions and partnerships. We work with clients as part of a ‘full service’ in conjunction with the Bray Leino creative offering, as well as media only business, working with clients direct.

About the role…

This is a newly created role within the team and organisation. This individual will have the opportunity to define scale, build and define the service and the team around them.

•You will be responsible for all areas of SEO; technical, onsite and offsite.

•Provide technical consultancy in-regards to SEO for clients and Staff agency including:

•Assimilate data (website, market, key word and competitors).

•Conduct and compile SEO audits whether that be technical, content and competitor in order of priority.

•Manage, implement and work with the development team to provide SEO technical analysis, website architecture and HTML optimisation, internal link strategy evaluation and implementation,

•Work with the DNA Manager and Digital Media Managers to analyse client’s website profiles, to develop organic strategies with paid media strategies that complement each other and that are best suited to deliver the clients KPI’s.

•Research competitor sites and results to improve organic performance over time.

•Offsite/content marketing – KW and data led content strategies work with creative to develop content marketing strategies.

•Produce back linking strategies.

•Manage relationships – internal and external.

•Best practice for usability, UX and information architecture for search engines.

•Strong project management to ensure timelines are met.

•Keeping up with changes in the industry.

About the person…

•Should possess a strong drive to be proactive, will have their own informed point of view and strive to deliver the highest quality of work in the most efficient way possible.

•Ability to both work as part of a team or independently as required by the business.

•Confidence and ability to build relationships with clients of all levels of seniority.

•Knowledge of search engine algorithms and implementing EAT principles.

•Experience of developing strategic SEO proposals.

•Experience of Delivering technical SEO audits and applying fixes.

•Resolve technical SEO issues

•Experienced presenter with strong written and spoken communication skills.

•Ability to identify and develop commercial opportunities that build agency revenues.

•Ideally experience in the healthcare and pharmaceutical industries.

And in return…

We offer a competitive salary and benefits package, with outstanding training and progression - plus the unique lifestyle opportunities of a West Country home, alongside:

* 25 days’ holiday, increasing to 29 after 2 years’ service (not including Bank holidays)

* Company pension scheme

* Medical cash plan – including employee assist programme, contributions to dental, optical, physio etc.

* Outstanding training and progression

* Refer a friend scheme

* Regular staff social events

* Early Fridays finishes in the summer

* Long service award

* Cycle to work scheme

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