CRM Executive

E3 Recruitment
20 Mar 2019
31 Mar 2019
Contract Type
Full Time
We are looking to recruit a CRM Executive to work in Chester. This is a full time, permanent position and a great opportunity for career progression and to work in a well-established, growing company.

The purpose of the CRM Executive role is to:

* On board our sister brands on to our CRM platform

* Create and manage email, SMS and automated marketing programmes specific to each sister brand

* Improve the engagement of customers with Sykes and its sub brands

* Drive bookings and increase the rebook rate

* Take accountability for the execution and effectiveness of multi brand CRM campaigns

* Improve the retention rate of existing customers

Essential Experience

* Previous commercial experience in a CRM executive role, including:

* Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives

* Experience of planning and implementing test activity through multiple channels

* Experience of working on multi-channel campaigns, including email, direct mail and other digital activity

* Digesting marketing data and using this to create reports and convey meaningful and useful commercial information

* Managing key stakeholders at different levels of seniority within the business

* Experience of managing, building and deploying activity through an email service provider

* Good level of Excel skills (at least intermediate)

Desirable Experience

* Experience of working in the travel industry

* Experience of using a CRM platform

* Experience of working within a fast paced environment

Core Accountabilities

The post holder will be a constant role model for the companies values, and ensure they become a way of working for the whole team giving every customer (internal and external) a ‘World Class Customer Experience’. The role includes identifying, sharing and spreading best practise throughout the business, and demonstrating excellent teamwork.

The CRM Executive will ensure that all decisions are based on the achievement of the Company Strategic Pillars.

They will be accountable for delivery in the following areas:

CRM Campaigns

* Participating in the delivery of CRM campaigns directed at existing customers, working from an initial brief, ensuring delivery of key tasks on deadline and the overall success of the campaign

* Conducting follow-up analysis of campaigns to evaluate the success, any opportunities for improvement and the return on investment of budget

* Creating and maintaining processes around campaign activity

* Auditing campaigns to ensure they are deploying according to the expected rules

* Reviewing competitor activity

Project Management and collaboration

* Prioritising work with other stakeholders in accordance with the CRM plan

* Networking internally and developing strong working relationships with colleagues within and outside of marketing to ensure alignment and collaboration


* Identify, share and spread best practice throughout the business and demonstrate excellent team work.

* Communicating effectively and influencing key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.

* Embrace and drive innovation with the ability to think outside the box

* Consistently demonstrate passion for the business and the role

* Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.

Personal Management

* Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity

* Role models values, philosophy and business goals and objectives

* Constantly seeks out opportunities for self-development and remains coachable at all times

Personal Attributes

* Aligned to and working by our company values

* Strong communication skills – both written and verbal

* Analytical and able to interpret data meaningfully

* A motivated self-starter, able to prioritise workload with minimal direction

* Flexible and able to adapt to change

* Excellent time management skills and able to meet deadlines

* Results-orientated

* Able to follow processes with a good eye for detail

Although we work hard, we also believe in rewarding that hard work. In addition to salaries, we offer a generous benefits package including:

* 33 days’ holiday (including bank holidays)

* An additional day off during the week of your Birthday

* Annual bonus scheme

* Staff pension

* Private Medical

* Death in Service payment

* Subsidised park and ride passes

* Enhanced Maternity and Paternity pay

* Long service awards - cash payments and increases in holiday allowances

* Staff discount on holidays

* Free worldwide travel insurance (including family members)

* Wellness extras, including free annual flu jabs, reflexology sessions and free fruit supplied in the office

Working hours will be Monday - Friday, 9am - 5:30pm

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