CRM Executive

121 Jobs
20 Mar 2019
31 Mar 2019
Contract Type
Full Time
Our client is seeking an experienced CRM Executive on a permanent basis to join our award winning team.

Working Hours & Pay Rate:

Monday - Friday, 9:00 am - 5:30 pm at £18,000 - £20,000 per annum.

Job Purpose:

* On board our sister brands on to our CRM platform

* Create and manage email, SMS and automated marketing programmes specific to each sister brand

* Improve the engagement of customers with and its sub-brands

* Drive bookings and increase the rebooked rate

* Take accountability for the execution and effectiveness of multi-brand CRM campaigns

* Improve the retention rate of existing customers

Duties & Responsibilities:

* Participating in the delivery of CRM campaigns directed at existing customers, working from an initial brief, ensuring delivery of key tasks on deadline and the overall success of the campaign

* Conducting follow-up analysis of campaigns to evaluate the success, any opportunities for improvement and the return on investment of budget

* Creating and maintaining processes around campaign activity

* Auditing campaigns to ensure they are deploying according to the expected rules

* Reviewing competitor activity

* Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity

* Role models values, philosophy and business goals and objectives

* Constantly seeks out opportunities for self-development and remains coachable at all times

* Attend departmental meetings.

* Identify and recommend changes and improvements to systems and procedures to improve efficiency

* Work in accordance with legislation (e.g. TPS, the Data Protection Act (1998)) and to ensure all new systems and data are secure.

Skills & Experience:

* Previous commercial experience in a CRM executive role, including:

* Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives

* Experience of planning and implementing test activity through multiple channels

* Experience of working on multi-channel campaigns, including email, direct mail and other digital activity

* Digesting marketing data and using this to create reports and convey meaningful and useful commercial information

* Managing key stakeholders at different levels of seniority within the business

* Experience of managing, building and deploying activity through an email service provider

* Good level of Excel skills (at least intermediate)

* Experience of working in the travel industry

* Experience of using a CRM platform

* Experience of working within a fast paced environment

Disclaimer: By applying for this role, you give consent for your information to be forwarded to our Client(s) and information of which may be retained within our databases

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