Marketing Executive

Recruiter
Clarke Recruitment Solutions
Location
Reading
Posted
20 Mar 2019
Closes
31 Mar 2019
Contract Type
Permanent
Hours
Full Time
Marketing Executive – Digital and Events

My client is an exciting, fast-growing and established cloud SaaS business based in Reading

On the back of a run of record sales years, rapid continued growth and private equity investment, they are now looking to expand their marketing team of hard-working, fun marketers to capitalize on rapid continued growth in the cloud industry.

If you are tenacious, have a passion for marketing and are looking for a serious career within a fast-paced, energetic and fun environment, where hard-work, initiative and commitment are rewarded, and where there is a proven track record of career progression, then this could be the company for you.

As Marketing Executive you will support the marketing team across the UK, Europe and South Africa with a specific focus on events and digital marketing. You will join a team of 7 marketers and play an instrumental role in delivering the global marketing plan. The role will be based in Reading and will report into the UK Head of Marketing.

Key Responsibilities

• Events

o Research and produce a list of potential events to sponsor/exhibit at/attend

o Manage and execute program for customer engagement events – Roundtables and Executive dinners

o Assist channel marketing manager with co-branded, partner events

o Manage annual/bi/annual partner day or smaller, regional partner events

o Manage and execute participation in industry conferences. To include event strategy, KPIs, collateral, stand design, team briefings, lead capture and follow-up

o Measure accurate ROI of all events

o Assist with the distribution and tracking of MQLs and SQLs

o Own promotional merchandise and event collateral

• Digital

o Own the production of local content in our content management platform – Turtl

o Produce, maintain and update other collateral assets for the sales team

o Maintain the resources section on Web

o Become a product champion for Hubspot and assist with marketing automation and lead tracking

o Shadow the digital marketing executive across all digital tools including MS Dynamics, Hubspot, PowerBI, Lead Forensics, Lead Dynamics…

o Assist/own social media strategy

• Reporting

o Assist with creating the monthly board meeting marketing deck

o Track spend against budget on an ongoing basis

o Accurately track ROI against all spend you’re responsible for

o Work closely with the sales team, ensuring leads are actioned in a timely fashion with all relevant lead information accurately recorded

• Other

o Shadow Heads of Marketing (UK and SA) and provide assistance on projects as required

o Assist the CMO and heads of marketing on delivering the global demand generation program

o Assist with the office refit (project currently being scoped)

Requirements

• 3+ years of marketing experience with a specific focus/interest in events and digital

• Comfortable using Marketing Automation and CRM tools such as MS Dynamics and Hubspot.

• Power user of networking tools such as LinkedIn and Twitter

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

• Excellent project management skills

• Strong team player

• Marketing qualification preferred but not essential

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