Senior Marketing Executive

pib Group
20 Mar 2019
31 Mar 2019
Contract Type
Full Time
Senior Marketing Executive

PIB is a growing group of insurance advisory businesses. The business is growing rapidly through acquisitions and by employing outstanding individuals with a wealth of knowledge and experience across the insurance market.

Position: Senior Marketing Executive
Location: Thistle, Gloucester, Gloucestershire (Commutable from Cheltenham, Stroud and surrounding areas)
Job type: Full Time, Permanent
Salary: Up to £29,500 (Dependent on Experience)

About the role:

Thistle Insurance in Gloucester are currently looking for a Senior Marketing Executive to join the marketing team based at Southgate House by the Gloucester Docks. The role is responsible for the development, execution and management of marketing activity across the Guardcover range of products within the PIB Group Schemes & Affinities division. The successful candidate will work closely with the Head of Marketing and the business to understand the sales and business targets, developing both strategic and tactical marketing plans to help deliver against these targets.


- Develop marketing plans designed to support new acquisition targets.
- Create communications for existing customers to drive increased customer loyalty, retention and product penetration.
- Manage the Guardcover marketing budget, ensuring all marketing activities are delivered on time and to budget. Developing robust business reporting on performance against targets.
- Manage a series of partnerships to capitalise on third party marketing channels and drive partner performance. Involvement in agency relationships, including briefing, performance reporting and campaign delivery.
- Ensure all marketing communications and collateral are compliant. To acquire and maintain a good level of product and regulatory knowledge.
- Carry out any additional duties as agreed with your Line Manager.

About you:

- Relevant degree or qualified to CIM / IDM Diploma level. 5 years marketing experience.
- Experience of digital marketing tools such as Google Analytics, Sitecore, MailChimp. Experience of insurance, financial services or professional services industry desirable.
- Ability to work under pressure and to tight deadlines ability to adapt and remain flexible in approach. Ability to push through projects whilst maintaining excellent relationships with all concerned.
- A proven communicator, able to negotiate and collaborate to achieve the desired marketing outcome and to gain buy in by all. Thorough organisational skills with effective prioritisation of workload. Attention to detail and ensuring documentation is completed to high standards.
- Strong IT skills; Creative.
- Works with integrity and maintains a professional approach at all times. Works collaboratively and as part of a team.

You may have experience of the following: Marketing Executive, Marketing Communications Executive, Marketing Communications, Brand Executive, Communications Executive, Marketing Administrator, International Marketing, Digital Marketing, Social Media, Media, etc

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