Marketing Executive

Recruiter
Michael Page Marketing
Location
Essex
Posted
20 Mar 2019
Closes
28 Mar 2019
Contract Type
Permanent
Hours
Full Time
The Marketing Executive is responsible for bringing campaigns to life at a local level and planning and executing a local marketing plan specific to the area. This role encompasses digital marketing (social media, content creation), PR, media and much more...


Client Details

My client is a reputable leisure/entertainment business with over 50 sites around the world. This is an exciting opportunity for a junior marketer to join an ever growing business and be part of a great team.


Description

The key responsibilities of the Marketing Executive include the following:

* Know the local market. Where people go, when they go, latest offers and promotions of competitors (social media, key groups to follow, network participation).

*

Planning outreach programs as part of local campaigns to enhance community relations (networking, event opportunities, key players).
*

Work with the GMs to educate and engage associates on important campaign details including campaign objectives, target audience, up sell tactics, offers etc. (local and national campaigns).
*

Analyse venue data and metrics to identify opportunities to increase visits and spend per visit. Create promotions or campaigns to capitalise on these local opportunities with GM and venue teams.
*

Owning the real time Social Media updates and interaction on Facebook, Instagram, and TripAdvisor.
*

Taking the framework from corporate marketing to create campaigns within the brand guidelines and budget.
*

Use web to print and to create the venue materials where appropriate.
*

Managing local marketing budget.
*

Maintain the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.).


Profile

The successful candidate will have the following experience and skill set:

*

Educated to degree level
*

Strong communication, project management and critical thinking skills.
*

Self-motivated and resourceful creative thinker who is extremely well organised and detail oriented with excellent organisation skills.
*

Excellent knowledge of social media marketing and capabilities.
*

Consistently meets deadlines and works in unison with other departments.


Job Offer

The Marketing Executive role is offering a basic annual salary between £20,000 - £24,000 + Bonus + other added benefits.

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