19 Mar 2019
31 Mar 2019
Contract Type
Full Time
Ropto is an innovative real-time lead generation company with a monthly marketing spend of £2M+.

As the sole Copywriter at Ropto, you’ll be the go-to content expert at the agency. With complete autonomy, you’ll be responsible for creating lead generation and performance marketing copy for our roster of clients – whether that’s writing engaging Facebook ads, persuasive advertorials or strategically crafted landing pages.

Exceptional writing skills, a keen eye for detail and creativity are crucial if you’re going to succeed in this role, and the ideal candidate will be able to juggle multiple tasks at once while remaining calm under pressure. Training will be provided at the beginning of your contract.

Role and Responsibilties

* Writing short and long-form copy across a variety of social and native platforms (including Facebook, Instagram, Taboola and Outbrain)

* Tailoring content to suit specific audiences and channels for maximum engagement

* Creating high-performing advertorials and landing pages, as well as optimising existing webpages in order to increase online conversions

* Crafting and reviewing video content ­ – requiring close collaboration with the design team

* Adapting all content to suit each client’s tone of voice and unique requirements

* Managing Ropto’s social media platforms – uploading engaging posts to suit the company’s vision

* Actively taking part in the continuous research of relevant markets and competitors

* Working with total accuracy to deliver error-free copy and approaching all tasks with creativity and innovation

Skill and Experience required


* Exceptional writing skills and grammatical knowledge

* Proven track record of working in a content-focused role

* A creative flair, yet solid commercial awareness

* Works well under pressure

* Responsive and adaptive to change

* Strong time management and organisational skills


* Experience optimising content to deliver maximum conversions

* Previous experience collaborating with UX and design teams to develop strong landing pages

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