PR & Marketing Executive

Recruiter
Ennis & Co Ltd
Location
Hampshire
Posted
19 Mar 2019
Closes
31 Mar 2019
Contract Type
Permanent
Hours
Full Time
PR & Marketing Executive
Ennis & Co is an executive search organisation which focuses on senior recruitment within the automotive industry. We have one of the best reputations within the sector due to our level of service, our speed of response and ability to identify and engage the best talent for our clients.
Our client base is global and is made up of some of the largest and most prestigious brands in automotive and includes manufacturers, retailers, OEM’s and suppliers to the industry.
The role:
We are creating a new role for an energetic PR orientated individual with general marketing experience to lead our PR and marketing initiatives. You will be tasked with developing and owning the PR strategy
Purpose of the role:
* Develop and manage PR opportunities to sustain Ennis & Co’s positioning as a trusted partner to forward thinking automotive organisations, through media engagement and speaking opportunities.
* Support the business development function by creating and managing opportunities to connect new people with Ennis & Co.
* Enable regular contact between Ennis & Co and our network of people connected with the organisation through a planned programme of activities online and at events.
The elements of marketing which need to be developed and managed for Ennis & Co are:
* A Marketing Plan which underpins and enables the wider Business Plan and should be a straightforward document including a summary of the objectives, target market, actions, budget and deliverables that align with the business development plan.
* The customer journey process for clients and candidates to align with the CRM and BD plan, so that contacts are managed consistently from first touch through to ongoing interaction, enabling measurement and management.
* A light-touch calendar of activities to support the customer journey which enables regular contact with the network which would include email content, social media content, PR opportunities and events.
* Development and maintenance of marketing tools and collateral to enable delivery of the programme including website, social media and reporting tools to analyse performance.
* Securing coverage in relevant media each month through active PR to position Ennis & Co with comments and observations online and speaking opportunities.
Profile of the Candidate – someone with life experience, genuine skills and interest in the business
* A current marketing qualification (degree or equivalent).
* Ideally at least two years’ experience in a marketing and PR role.
* Evidence of current use of contemporary marketing tools (using WordPress, LI, Twitter (for business) and use reporting tools including Google Analytics).
* Writing skills with evidence of thought leadership (send examples or links to content).
* Articulate and interested in business and current affairs (aware of commercial climate).
* A self-starter, able to work on own initiative and inspire colleagues

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