Sales & Marketing Analyst

Riverford Organic Farms
17 Mar 2019
31 Mar 2019
Contract Type
Full Time
Sales & Marketing Analyst
Buckfastleigh, Devon
£25,000 - £30,000 Plus Benefits

About Riverford

We’re mad about organic veg. It’s at the core of everything we do. We love to grow it, pack it into boxes and deliver it to customers’ doorsteps around the UK. This takes a lot of brilliant people, with a range of skills and knowledge.

Riverford began in 1986, with a few acres of veg, a wheelbarrow and a beaten up 2CV for deliveries. We’ve grown into a successful e-commerce business, with two farms and packhouses, a fleet of vans and drivers, a wholesalers, butchery, organic restaurant and pub. We employ people across many areas including IT, Logistics, Sales, HR, Finance and Marketing (and more besides).

Our culture and values set us apart from other businesses. Riverford is a friendly, informal place to work, with a passionate, entrepreneurial spirit.

As of June 2018, Riverford is employee owned. The company founder Guy has chosen employee ownership to protect Riverford’s values, ensure its independence, and because he believes the employees are the best people for the job. Working for Riverford makes you a ‘co-owner’, which gives you greater insight into the working of the business and more of a say about how it should be run, through our employee council and trustees. Join us to learn how we do it our way at Riverford.

What you’ll be doing

We’re looking for an enthusiastic data analyst to deliver exceptional opportunities to maximise revenue from our customer base. You will work with the commercial and marketing teams and will be responsible for producing accurate sales data and customer insight to drive growth.

Using data analysis, modelling and research techniques, you’ll work with the commercial team to generate forecasts, pricing comparisons and product range analysis to inform decision making and strategy. You will also help the Loyalty team know everything there is to know about the customer base. You’ll use insight and trends to help us better plan, optimise and evaluate customer activity.

You’ll work closely with the BI team to devise models and dashboards that give accurate and consistent insight. You’ll play a key role in creating experiments to test new ways to deliver measurable performance and help establish a common and repeatable framework for testing.

With over 200 organic products on the website and 100,000 active customers, this is an exciting role within the heart of the business. You’ll be confident in using a data-driven approach to objectively inform the loyalty, commercial and production teams, with the tenacity to produce a cohesive view from multiple data sources.

This is more than an analyst role, you’ll be passionate about customers and sales and all the nuances of the relationship between them.

Key Responsibilities

- Using historical data and current insight to generate forecasts for our weekly stock purchases, new product launches, customer numbers and for the Christmas range
- Provide a weekly summary of key performance indicators including sales KPIs and loyalty KPIs, creating warning systems to enable the team to take restorative action
- Undertake weekly competitor analysis and price comparisons to optimise our pricing and promotional strategy
- Regular analysis of the sales of our product range making recommendations for any changes to what we sell
- Analyse customer, website and sales data to inform loyalty initiatives
- Embrace a test and learn culture to unlock the key drivers of customer behaviour
- Analyse the success of our product promotions and campaigns making recommendations to inform future decision making
- Develop a thorough understanding of the customer base by extracting information from different sources
- Supporting the annual financial budgeting and re-forecasting process
- Conduct detailed ad-hoc analysis and modelling when required

Knowledge and skills

- A degree level qualification in Mathematics, Business, Data, Computer Science or related
- A background in data analysis
- Familiarity with data modelling and statistics, A/B testing and customer segmentation
- Strong planning and project management skills
- Knowledge of Google Analytics and other marketing evaluation would be advantageous
- Able to work with different data sources and visualisation tools (Power Bi would be an advantage)
- Have an understanding of SQL

Personal qualities

- Creative problem solver and logical thinker
- Enthusiastic about food, farming and ethical business
- Passionate about consumer behaviour and user experience
- Commercially focused, strong attention to detail, agile
- Can do attitude with proactivity to overcome obstacles
- Outstanding communication skills and confidence to engage a range of stakeholders


Riverford is a beautiful place to work, with lots of great people – and other benefits too. We offer 33 days’ holiday (including bank holidays), a generous company pension scheme and an annual profit share. We love food and hope you do too, so we give staff 25% off everything we sell on our website; heavily discounted organic breakfasts and lunches in the staff canteen; and free organic fruit and veg. There are also many social events for staff, with two big parties a year.

Closing date: 29th March 2019

To apply for the role of Sales & Marketing Analyst, please apply via the button shown.

This vacancy is being advertised by Webrecruit. The services advertised by Webrecruit are those of an Employment Agency.

Additional Keywords: Sales & Marketing Analyst, Sales Analyst, Data Analyst, Commercial Analyst, Marketing Analyst, Insight Analyst, Analyst, Analysis.

Working hours: 40 hours per week, Monday – Friday, 8:30 – 17:00

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