Brand Strategist

Gray Global Placements
London (Greater)
16 Mar 2019
31 Mar 2019
Contract Type
Full Time
Brand Strategist

Starting immediately, a leading international Corporate Brand Consultancy is looking for a Brand Strategist to work from their London office.

The Consultancy provides brand-focused counsel, creative ideas and strategic solutions to help their clients achieve their business goals. They have an enviable reputation for doing exceptional work. As part of their business strategy, they’re looking for top talent to help their growing list of clients understand what it is their customers, employees and stakeholders value most – and then help them to communicate and deliver that value. This is a rare opportunity to be an appreciated part of an open, dynamic and global team that consistently challenges branding convention.


You are sincerely passionate about the art of corporate branding and want to help leaders to build brands that transform businesses and engage employees, customers and investors. You are uncomfortable with smoke-and-mirror tactics based on hunches or only delivering what the client thinks they want. You know that great and actionable corporate brands rely upon someone to find real insights, inspiring facts and motivating meaning. You are not afraid to get your hands dirty and hunt out the hidden connections that bring both magic and reason to deliver the impact that a brand needs.

You have a strong entrepreneurial spirit and are self-motivated. You know that branding requires collaboration, confidence and honesty. As well as being collaborative, confident, and honest, you have passion, dynamic, ambition, empathy and drive to work with a global team as part of an independent and unique consultancy.

You are a great communicator but an even better listener and thinker. Any languages are appreciated, but great written and spoken English is essential.


A brand strategist has a pivotal role in every aspect of the work.

- Understand the new corporate branding environment

- Build and maintain trust-based client relationships grounded in advice, guidance and uncommon insight

- Partner directly with clients to define and execute against strategic goals and deliverables

- Participate as a member of a larger strategy team in managing client relationships

- Assist with conceptualising, developing and presenting proposals

- Developing and analysing brand research

- Play an active role in brand discovery and audits, gathering relevant information that will allow you to shape insights and make informed and actionable recommendations for clients

- Participate in workshops, interviews, planning and rollout meetings

- Develop strategic recommendations from overarching brand strategy, positioning, architecture, to narrative, messaging platforms, creative drivers, etc.

- Assist with the development of brand strategies and input into the creative work

- Mentor junior members of the team


- Experienced in using organisation, consumer, competitive and market data to ensure informed strategic thinking

- Clear on the difference between product branding and corporate branding

- Appreciative of the importance of delivering an exceptional experience at every touchpoint, every time

- A team player who shares knowledge, contributes ideas, and possesses a positive attitude

- Personable and approachable – comfortable engaging with C-level executives

- Someone who can translate strategy into action

- Proactive, achievement oriented and able to make well-informed decisions

- Curious, always enquiring and with a passionate attitude

- Someone who wants to grow with an ambitious company

- Willing to travel and work internationally


- A university degree or equivalent in a business or similar discipline (doesn’t necessarily have to be communications)

- At least 3 years of applicable corporate branding experience, both agency-side and client-side experience are valued

- Skills in key aspects of corporate branding such as: brand analysis and audit, insight and positioning, brand architecture and migration, brand framework development, employee engagement, naming, brand management and implementation rollout.

- Strong business acumen, as well as solid qualitative research and writing skills.

- Strong project management skills – potentially with experience of online PM tools

- Trustworthiness, honesty, accountability, ethics, and integrity

- Proficiency in MS office, especially Word and PowerPoint

Competitive Package commensurate with experience

Based in W1, London

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