Senior Marketing Executive

Recruiter
Midfield Group
Location
Hertfordshire
Posted
17 Mar 2019
Closes
31 Mar 2019
Contract Type
Permanent
Hours
Full Time
A fantastic opportunity for an experienced individual to become part of a growing, driven B2B Marketing Communications team based on Herts, Cambridge, Essex border. You will work closely with the Marketing Manager to manage and execute a number of marketing campaigns for a variety of peer-to-peer conferences. My client is looking for a creative thinker, with new ideas to ensure all marketing channels are utilised to their full potential.
Ultimately you will take full control of marketing campaigns for selected conferences throughout the year. You will also play a key role in producing content for our Risk Insights publishing arm.
Key Responsibilities:
• Effectively communicate internally and externally with our key stakeholders.
• Building and executing marketing campaigns to acquire delegates through existing and new marketing channels.
• Planning and executing email campaigns.
• Acquire and build relationships with relevant media partners.
• Assist in our content marketing strategy, working with industry thought leaders to deliver articles, interviews and webinars.
• Assist in website development and maintenance. Ensuring each event website is optimised for SEO and its target audience.
• Creation of marketing materials and literature. Ensuring existing marketing materials such as the event brochures are kept up to date.
• Work with our sponsors to deliver customer service and targeted pre-event marketing campaigns
• Analysing and measuring marketing ROI. Creating final reports to make
recommendations on important business decisions.
Skills and Qualifications:
• Must have Marketing knowledge and experience
• Degree or CIM qualifications would be an advantage
• Experience in the events and/or B2B industry.
• Excellent verbal and written communication skills
• Excellent organisational skills
• Ability to prioritise a busy workload
• Ability to work under pressure
• Analytical and creative
• An eager learner who will grasp both internal and external systems quickly
• Experience in website CMS (Wordpress) and Email campaign software would be an advantage.
• Must be able to work well as a team

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