Digital Marketing Manager
Digital Marketing Manager When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed. Are you an experienced and hands on Digital Marketing Manager looking for a new and exciting opportunity? Do you want to join an industry leading and award winning international business where you can drive digital marketing activity? Do you want to be part of a business where you can make an impact? Microlise would like to hear from you. What do we do? A software house and telematics company based in Nottingham, Microlise’s mission is to empower our customers to reduce their costs and environmental impact by maximising the efficiency of their transportation operations. We achieve this with our great employees who continue to develop and deploy innovative, industry-leading technology solutions and services that enable our customers to optimise fleet utilisation and driver performance, to reduce costs and to improve service delivery. The Digital Marketing Manager – a newly created role - will take responsibility for a number of areas, primarily focusing on social media management, SEO and PPC activities, email marketing and marketing automation programmes. You will coordinate such activities, making best use of existing and new content being produced, targeting key stakeholder groups and will ensure marketing programmes are in place across different stages of the customer lifecycle, focusing primarily on new business. You will be joining a growing and successful marketing team, focused on expanding its impact and capitalising on market opportunities in the UK, France and Asia-Pacific, and open to new ideas and new activities. This is an opportunity to establish and grow the digital marketing function, with potential to line manage the web development team. Responsibilities Establishing and reporting on KPIs and metrics Devising strategies to drive online traffic to our network of websites Optimising the network on Microlise websites to maximise conversions Tracking conversion rates and making improvements to the website, driving increased engagement. Developing and managing digital marketing campaigns. Putting in place marketing programmes to target specific groups of prospect companies, to drive engagement and new business appointments. Utilising a range of techniques including paid search, SEO and PPC, as required as part of targeted campaigns. Overseeing the social media strategy for the company, including launching and managing social channels in the UK, France, Australia and India as required. Managing the online brand and product campaigns to raise brand awareness. Improving the usability, design, content and conversion of the company websites. Working with the PR/Content Manager on content strategy Managing digital activities around Microlise events, including the Microlise Transport Conference What will make you a success in this role? Consistent, high quality, output on social media channels Effective monitoring of output and engagement Generation of regular reports and monitoring based on agreed KPIs Launch of social media channels for regions Launch of marketing automation programmes across defined stages of the customer lifecycle Monitoring, changes and then improvements seen in effectiveness of company websites Increase in website traffic and rankings for relevant terms Essential Criteria Previous experience in a similar digital marketing role. Experience managing PPC, SEO and Affiliate programmes. Strong understanding of current online marketing concepts, strategy and best practice. Experience in SEO, PPC, Email marketing, and social media. Advantageous: Bachelor degree in Marketing. Qualified member of the CIM or equivalent. French language skills. Video editing skills. Why Microlise? We believe in our culture, values and staff successes We believe in developing our staff and support our employees with their professional development goals. 24 days holiday excluding bank holidays, increasing by 1 a year to 29 days Recognition of service from your 1st year and other anniversaries Free parking, tea, coffee and daily fruit Vitality Health Insurance, Employee Assistance Programme and subsidised eye tests and glasses 20% off EE mobile and line rental Local discounts including Raleigh Great staff extras: Easter eggs, yearly BBQ, Christmas gifts and annual staff awards! Free tickets to the British Superbikes, come and support Microlise Cresswell racing and the team! We’re doing great things, come and be part of our success! 2019 – Sunday Times HSBC International Track 200 league table 2018 – East Midlands Chamber of Commerce Business of the year and Excellence in International Trade, The Queens Award for Enterprise: International Trade, Top 20 in the BDO growth barometer – Nottinghamshire, and an IIP employer 2017 - Top 200 company in Nottingham, top 50 in the Sunday Times HSBC International Track 200 league table, Sunday Times top 100 Profit Track, Ernst and Young Entrepreneur of the Year finals, Interested in the role? Great, we look forward to your application! Just to let you know, face to face interviews will take place on 12/04/2019, successful candidates will also be invited for a final core values interview with a senior board member. Applicants must have eligibility to work in the UK; this role does not qualify for sponsorship.