Marketing Manager

Recruiter
Travel Trade Recruitment
Location
London (Greater)
Posted
09 Mar 2019
Closes
25 Mar 2019
Contract Type
Permanent
Hours
Full Time
Calling all experienced travel industry senior marketing managers. This established and successful travel company is seeking a senior travel marketing professional to really drive their brand awareness forward.

You will have experience of leading the execution of effective marketing and communication campaigns and you will have two direct reports.

Marketing Manager Responsibilities:
⦁Lead the execution of traditional marketing channels (radio, print, OOH)
⦁Develop UK&I media plan in collaboration with HQ, based on knowledge of commercial objectives and market characteristics
⦁Budget management of entire UK&I marketing spend across all channels
⦁Formulate, direct and coordinate marketing activities to promote products and services, raising awareness of key USPs
⦁Develop and promote brand initiatives consistent with corporate objectives
⦁Ensure that all products, services and other offerings conform to brand identity; conduct ongoing brand management in all B2C and B2B channels
⦁Management of trade (B2B) marketing campaigns
⦁Monitor market trends & provide recommendations to improve brand awareness
⦁Coordinate and participate in promotional activities and trade shows, working with local PR agency
⦁Analysis of customer research, current market conditions and competitor information
⦁Prepare and deliver reports on the status of all marketing programs and initiatives to the senior management
⦁Working directly with the sales and commercial operations teams to support all strategic initiatives
⦁Communicate and negotiate with promotional partners as needed for joint marketing activities.
⦁Performs other related duties as assigned

Job Requirements:
An ideal candidate must display excellent communication skills both written and verbal as well as displaying strong leadership qualities. An analytical mind are key to strategising campaigns and to provide effective reporting to MD level.
⦁You have a background in travel
⦁Strong leadership qualities and a strategic and analytical thinker
⦁Full grasp of promotional tools and channels
⦁You're an idea generator and problem-solver; someone who considers a challenge an opportunity
⦁Highly flexible and resilient, you can bounce back from setbacks
⦁You have a professional attitude to work, and is someone who takes responsibility - even if that means staying late in order to meet deadlines
⦁You have a creative flair and good judgement of creative work and understand the creative and production process
⦁Enthusiastic and self-motivated

The Package:
The successful candidate can expect an extremely competitive and attractive compensation package, along with the opportunity to have a real impact in the success of a brand.

If you possess the required skills and experience and would like to be considered for this excellent opportunity, please submit your CV and covering letter online.

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