Customer Marketing Manager

Response Network Limited
06 Mar 2019
31 Mar 2019
Contract Type
Full Time
You are a passionate, talented Customer Marketing Manager looking for an opportunity to develop and own a new and exciting role within an Expanding European Technology Business based in Nottingham City Centre. Responsible for 2 particular areas of the business, reporting in to the Director of this Area and also the Head of Marketing for the Group, you will be a hands on Manager that can bring some great experience to the table.

It will be within your scope to own a variety of marketing campaigns, customer enablement programs, events and communications to support upsell, cross-sell and increase customer reach. Ideally, you will have some experience in managing a small team and will have the ability to inspire, motivate and enthuse others to think commercially while always keeping our purpose and customer experience at the centre of all our decisions.

You will:

Have experience of owning sophisticated customer engagement and/or retention programs
Have the ability to move from idea conception through to execution with minimal supervision
Strong analytical capability and a solid understanding of success metrics
Be a talented communicator and problem solver
Have the ability to work in a high–energy, high intensity and rapidly evolving environment
Be highly motivated with the ability to thrive in a fluid and demanding environment
Be able to manage multiple priorities.

Core Responsibilities

Developing a deep understanding of our customers, their demands and concerns
Defining a roadmap of activities that will engage and retain existing customers and ensure they experience optimal value from their use of our services
Share the effectiveness of completed campaigns, and planned campaigns, to both the UK business and group stakeholders. You’ll also take learnings from counterparts from around the group for testing locally
Owning and monitoring budget spend, and ensuring ROI from all activities
Campaign planning and management - Analysing customer data to identify potential upsell/cross sell/adoption opportunities and liaising with key stakeholders to develop and execute targeted campaigns
Customer reference and advocacy programs - Building rapport and engagement with the UK customer reference base to ensure we have customer advocates across different sectors, roles and sizes
Identifying content gaps and project managing the production of customer focused collateral and resources
Own the launch of new features and functionality that add value to our customers
Work with teams across Sales, Marketing, Design, Product and Engineering to develop new ways of adding value to our customers
Own KPIs related to customer engagement and retention - i.e. reduced customer churn, increased average revenue per customer, increased number of active users, improved customer satisfaction
Be competent in the delivery and oversight of digital initiatives, particularly PPC, for both existing client retention and new business generation.

The role will work closely with the Group’s centralised marketing team to identify priorities and localised campaigns for local market consumption and execution.

The ideal candidate will have strong passion for serving and understanding customers, and a desire to create effective marketing programs to add value and maximise product usage, retention and advocacy.

Essential Skills and Experience:

Extensive marketing experience working in B2B technology industry
Successful management of integrated customer campaigns and activities to drive customer engagement with demonstrable outcomes (reduced churn, increased engagement, improved ARPU etc.).
Good communication and interpersonal skills, both internally and externally
A great team player, enthusiastic and proactive
Ability to learn quickly across technology, product and processes
Highly organised, experienced multi-tasker, ability to adapt and excellent time management and prioritisation skills.

Desirable Skills:

Bachelor's degree or equivalent in a related field
Previous experience of using marketing automation software such as Hubspot
Previous Customer Service, Customer Success, or Account Management experience
Experience of managing a small team.

This is a great role and an even better opportunity with fantastic working conditions and great benefits, including: Development Opportunities, 27 days holiday, the ability to buy or sell up to 5 days holiday, your birthday off, an Annual bonus , Private Health Care, Dental, Christmas Vouchers and much more.

Do not hesitate in your application, apply today

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