Paid Media Manager

Recruiter
Talent Bench
Location
Chiswick Riverside
Posted
05 Mar 2019
Closes
05 Apr 2019
Sector
Retail
Contract Type
Permanent
Hours
Full Time

Salary: £45-55k (Depending on experience)

Line Management: Agency Management, and as company grows, building out internal capability

Reporting to: Managing Director

Job type: Permanent, Full-Time

Benefits: 30 days holiday; 25% off all items, Monday- Friday

Description:

We’re looking for a positive, enthusiastic and motivated Paid Media Manager to join the UK’s fastest growing online British furniture retailer. The successful candidate will be used to working in a fast-paced performance-led environment, a self-starter and have a can-do, hands-on approach that balances the trading needs of the business with the strategic vision. The successful candidate will get to work in a driven, energetic and extremely fast growing company reporting directly into the Managing Director and looking for rapid career development.

Responsibilities:

  • Drive, develop and implement the companies paid media strategy with a strong focus on PPC
  • Manage a combined budget in excess of £0.6m
  • Track paid media specific KPIs to monitor performance and understand which initiatives drive revenue and influence customer behaviour including using Google Analytics
  • Create engaging adverts and landing pages for PPC; testing and tweaking these for maximise effectiveness
  • Optimise all ads, keywords, landing pages and other marketing pieces
  • Conduct competitor analysis and reporting, with reference to pricing, presentation and promotion
  • Take ownership of relevant tools and act as a driver for acquisition of new tools
  • Conduct keyword research
  • Define key KPIs across all paid media channels
  • Define the reporting flows and templates across all paid media channels
  • Measure and report performance across all paid media channels giving clear actionable insights to a wide audience group
  • Coordinate with other channels to make sure messaging is aligned
  • Manage and work with third-party agencies

Skills & Experience:

  • Paid Media Management: 3+ years (agency side or in-house however a minimum of 2 years’ hands-on PPC experience required)
  • Experience with the following is essential; Google Analytics, Google AdWords (must be qualified), Google Tag Manager; Google Shopping; Audience targeting; Double Click
  • Excellent knowledge of different PPC ad formats, AdWords features and bid management tools
  • Proven results from PPC accounts and other paid media channels you have run previously
  • Proven knowledge of how to setup and fix Google Feed problems
  • Advanced keyword research skills and excellent copywriting skills
  • Strong understanding of the wider Digital Marketing landscape (Affiliate, Paid Social, SEO and Programmatic channels)
  • Strong understanding of how different devices (mobile, desktop, tablet) impact the buying journey
  • Website performance and UX management experience
  • A/B split testing experience
  • Excellent numeracy skills, and a highly analytical approach to managing, reporting and driving improvements across paid search channels
  • Excellent organisation skills with a keen eye for detail
  • Excellent communicator, in both the written and spoken word
  • Highly proficient in use of Excel to create reports and work with large data sets
  • Ability to manage budgets and projects

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