Product Manager - FMCG

Recruiter
Creative Mettle
Location
Borehamwood
Posted
05 Mar 2019
Closes
31 Mar 2019
Sector
Retail
Contract Type
Permanent
Hours
Full Time
Product Manager – FMCG

An amazing opportunity to join one of the UK’s most high profile FMCG names. Company culture is fantastically up-beat and collaborative, and my client are actively seeking skilled product and trade marketing professionals with a similar outlook. If you’re feeling undervalued and you’re looking for an environment where ideas are embraced, you are rewarded for your innovation and enthusiasm and where progression opportunities are available throughout the UK and Europe then look no further. The company are flourishing, displaying double digit growth over the last 5 years, rebuffing overall negative market trends.

The successful Product Manager may come from a trade marketing background and be able to demonstrate excellent relationship management skills with high profile retail names and wholesalers with short lead times.

Reporting to Head of Marketing the successful Product Manager will be responsible for:

• Monthly product category review; analyzing invoiced sell in figures, market data and EPOS retail data to understand performance and propose initiatives to ensure sales growth, whilst increasing brand awareness.

• Working with Group HQ and Head of Marketing to develop seasonal product range segmentation and market price positioning via competitive differentiation whilst considering sales revenue and profitability.

• Following Critical Path Process: create, develop and deliver Marketing campaigns both digital, online, in print and instore via external creative agencies.

• Support local Sales Team with marketing presentations including product features and benefits, market analysis and price positioning, competitor scenario, potential media investment, digital retailer instore, online and in print marketing initiatives.

• Responsible for e-Commerce initiative: updating back office category product pages, images and video content to ensure online content is optimized for SEO, CROM and PPC investment.

• Accountable for creating, negotiating budget investment and delivering with external creative agency and show stands

• Weekly management and monthly strategy meetings with the UK PR agency with key product launches via trade and consumer press, social media engagement; including key influencers, bloggers, vloggers, consumer product reviews.

• Expert knowledge of product ranges.

• Collaborating with multiple external creative agencies to define artwork and creativity for online, print and in store marketing collateral.

• Responsible for showroom to ensure Gold Standard execution, throughout seasonal range changes.

Enjoy Recruitment Group / Creative Mettle - acting as an Employment Agency in relation to this vacancy

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