Social Media Executive

Tagged Resources Ltd
03 Mar 2019
28 Mar 2019
Contract Type
Full Time
The Company:

We are looking for an, highly-motivated Social Media Executive to join our Digital Marketing team. The role is based in Cheshire. You will come from an online marketing background, preferably within retail, and possess a solid understanding of online marketing methods, with specific experience of social media. You’ll analyse social media trends, report on the channels and work towards improving our campaign efficacy.

The Role:

* Day to day operation of social channels including Facebook, Twitter, Instagram, Snapchat and YouTube where appropriate, in line with overall marketing strategy.

* Plan and manage the content stream to support all social channels (including the blog), working closely with Photography/Design to brief and deliver engaging and brand focused content.

* Increase engagement and audience reach across all social media platforms, with regular measurement against agreed KPIs.

* Plan and manage marketing budget allocated to social channels, working with Acquisition Manager to monitor ROI/CPA.

* Work with Web and Acquisition teams to ensure a consistent message is communicated across all customer touch points.

* Work with SEO Agency to maximise search engine rankings and exposure for content and campaigns.

* Work closely with suppliers, brands, partners and influencers to leverage all available content into social opportunities.

* Develop and test social targeting and segmentation capability, contributing to the overall CRM plan and single customer view.

* Produce weekly, monthly and quarterly departmental activity reports and analytics.

* Monitor, measure and refine social media activity, identifying successful techniques and adapt future approaches to maximise engagement.

* Liaise with Customer Services to ensure all customer queries via social media are resolved within set timeframes.


Skills Required:

* Relevant employment experience working in social media – preferably in B2C Ecommerce/Online Marketing.

* Experience in using the relevant Social media advertising platforms.

* Strong focus on results and achieving targets.

* Track record of producing high quality, accurate work under pressure.

* Use data driven insights to target improvements to the user journey to deliver higher conversion.

* Monitor and benchmark competitor activity.

* Exposure to a fast-paced online trading environment.

* Excellent communication and relationship building skills

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