Senior Brand Manager

Michael Page Marketing
London (Greater)
28 Feb 2019
20 Mar 2019
Contract Type
Full Time
Working directly into the Head of Brands, you will be responsible for developing and executing the brand strategy, with the creative development and innovation strategy being your primary focus.

Client Details

A leading FTSE 100 FMCG company


As Senior Brand Manager your responsibilities will include, but not limited to:

* Leading the Innovation and New Product Development process for your allocated product category
* Lead strategy and development of new products
* Develop pipeline of next generation products that will generate growth
* Collaborate with R&D, Consumer Insights, Manufacturing, Engineering, Sales and Finance to take innovation ideas from concepts to reality
* Create breakthrough communications that will build brand equity and drive long-term growth for the business
* Develop a deep understanding of the consumer and leverage consumer insights to drive brand equity
* Managing Brand Budget and agency relationships (Packaging & Creative)
* Working closely with the category marketing team to ensure strong in market execution of the wider company Strategy


The successful candidate will be able to demonstrate the following skills and attributes:

* An established Senior Brand Manager with a proven track record of brand growth within FMCG
* Bachelor's Degree required
* Ability to work with external marketing agencies
* A proven delivery of brand innovation
* Exceptional communication skills, with the ability to simplify and deal with all kinds of different stakeholders
* Strong strategic capabilities within marketing strategy development, situational and trend analysis and creative campaign development
* Highly organised, structured and always have an overview of all the deliverables.
* Ability to bring multiple projects to a successful ending within the given time frame and to work well and lead cross functional teams

Job Offer

Senior Brand Manager


* A competitive salary plus additional benefits
* High level of autonomy and ownership

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