Temp - CRM Executive

Recruiter
Elite
Location
Farringdon
Posted
20 Feb 2019
Closes
13 Mar 2019
Sector
Retail
Contract Type
Contract
Hours
Full Time
British multinational retailer company, based in Surrey, requires a CRM Executive to join them ASAP on temporary basis from next week.

The successful candidate would join a CRM team where:

-They have total ownership on how to take their email communications to the next level, using the insight available.
-All suggestions and new ways of working would be welcomed.

Summary of Key Activities:

*Own and execute the customer email plan; ensuring it remains up-to-date and meets both customer and commercial needs.
*Work with the CRM Manager to help implement lifecycle marketing campaigns that improve customer engagement and retention.
*Develop a testing strategy to identify how best to optimise email results. These insights will be delivered through regular weekly reporting.
*Ensure the email plan is founded on making informed, relevant targeting decisions for every email being sent.
*Adopt a data-driven approach and have a passion for improving the business understanding of CRM and its customers.
*Brief the Designer and Copywriter on upcoming email marketing campaigns. Work closely with them to achieve optimised email creative and messaging.
*Manage the set-up, scheduling, A/B testing and deployment of all email campaigns through the ESP by using best practice in HTML & text.
*Create reports post-campaign to provide insight based on the results vs. predictions.
*Assess and make recommendations to further enhance/ improve any data related processes.
*Maintain and improve the lifecycle messaging and segmentation strategy through analysis and research
*Carry out other ad hoc tasks and projects as required by the CRM Manager / Senior CRM Manager.
*Improve knowledge about CRM by attending industry events and reading industry literature.

The ideal candidate will have a minimum 1-2 years' experience as a CRM Executive within either the Retail and/ or Travel Industry. You will demonstrable evidence of achieving financial and customer retention targets for email/CRM marketing, be analytical and able to interpret data and insight to drive actionable changes for both business and customer benefit.

This is a temporary role for the next 6-8 weeks but could turn into a permanent role for the right person. Working hours are 9am-5.30pm and there is parking available.

By Applying to this advert, you consent to the following use of your Data:

The storage & use of candidate data & CVs or recruitment processes; including sharing their employment details & CV with our client partners.
The storage of passport, residence cards or visas for compliance purposes according to UK employment law.
The storage of contact details from candidates & clients to ensure recruitment processes can be carried out and the sharing of that data should that be necessary during recruitment processes.

By Applying to this advert you consent to the following use of your Data:
The storage & use of candidate data & CVs for recruitment processes; including sharing their employment details & CV with our client partners.
The storage of passport, residence cards or visas for compliance purposes according to UK employment law.
The storage of contact details from candidates & clients to ensure recruitment processes can be carried out and the sharing of that data should that be necessary during recruitment processes.

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