Senior Digital Insight Analyst
Our market leading client in Borehamwood, Hertfordshire are seeking a Senior Digital Insight Analyst for their thriving organisation.
About the role:
·Analyse customer data to determine key improvements that can be made to our Marketing strategies
·Translate customer need into detailed technical and functional specifications
·Work closely with key stakeholders within the Marketing team to identify trends and customer needs
·Analyse customers' data, determine key performance indicators for each element of a customer experience, and then build automated performance trackers to monitor those elements on a regular basis
·Be the product owner of our in-house customer analytics tool (the Brain) and maintain the data integrity and reliability and work with internal and external stakeholders to further enhance and develop the tool
And now a bit about you:
·Minimum of five years’ experience in web and customer analytics in an online retail environment
·Proven ability to analyse, present and communicate concepts that drive actions and outcomes
·Comfortable working with and manipulating massive data sets
·Testing, measuring and validating the value of your outputs in live environments.
·Experience with building and testing algorithms using both First and Third party data would be beneficial
·Solid technical understanding - you will need to be comfortable having technical conversations and know when to lead, when to challenge and when to ask questions.
·Experience of Google Analytics and Adobe Site Catalyst required.
·Hands on experience of using Tableau/Power BI and SQL is required
·Graduate (2.1 or above) in mathematics, statistics, or computer science
·A questioning and curious mind!