Head of CRM and Automation
JR Recruitment are really pleased to be working on a fantastic Head of CRM and Automation for a market leading International organisation based in Nottingham. Setting up and running the automation strategy, you will have demonstrated experience of the full 360 cycle, managing a team of data, strategy and automation marketing experts.
With a strong focus on technology tools, in particular Salesforce and Eloqua, you will lead the charge on a data focussed automated marketing approach across all product range.
Create & embed end-to-end MA strategy, including your operating model, data and workflow processes
Management and implementation of automation processes - including hands-on structuring of marketing campaigns, lead scoring models and data segmentation processes
Execution of complex, behaviour and trigger-based campaigns
Deliver, manage & optimise robust programs throughout the customer lifecycle - including prospecting, lead nurture, conversion, upsell/cross-sell, engagement and retention
Develop a data-driven & audience-led approach across all direct client communications
Manage the lead lifecycle and implement scoring practices to assess leads
Hands-on experience using marketing automation CRM (Eloqua, Marketo, Salesforce, ExactTarget, Responsys, Silverpop, Unica, Neolane, Adobe Campaign) expertise / certification
Experience with database marketing platforms
Technical expertise in the setup of campaigns, email communications, customer journeys, dynamic functionality, web and digital marketing analytics, and other platform specific tasks
Experience with HTML/CSS a plus
Advanced knowledge or admin-level experience with Salesforce
Excellent verbal and written communications skills
Strong data and analytical capability with a focus on results and delivering against commercial targets
Excellent knowledge of related legislation & regulations - i.e. GDPR, PECR
Global / cross-border experience and accountability
Understanding of B2B and B2B2C markets
This is a superb opportunity for someone looking to take their career to the next level but also make some significant business impact in a time of growth and change.
This role is being advertised by JR Recruitment on behalf of the client
You may also have applied for jobs such as: Head of Marketing, Marketing Manager, Head of CRM