Senior Marketing Executive

Recruiter
Reed
Location
Great Bromley
Posted
19 Feb 2019
Closes
27 Feb 2019
Contract Type
Permanent
Hours
Full Time
We’re looking for a Senior Marketing Executive to join a successful publishing house in Colchester on a full time permanent basis

Responsible for proposing, managing and executing direct marketing campaigns for a specific titles, maximising magazine subscription sales and contribution across the full portfolio of titles. Identifying and championing all opportunities for further growth. Overseeing the administration function of the marketing team including the management of the marketing database.

Duties and key responsibilities:
• Online – maximising the opportunities to drive subscription sales on the titles’ own websites, esubscriber, any relevant microsites, other commercial sites and external sites
• Direct mail – use database marketing and market knowledge to maximise return on investment from launch, acquisition, renewal, sampler and other direct mail activity
• Email – assess the effectiveness of email marketing and make recommendations for testing and increasing responses via this channel. Ensure regular email campaigns are set up and sent to current subscribers and prospects. Working to agreed targets.
• Off-the-page – maximise the return on investment from pages in the magazines and obtain space in other magazines for individual title campaigns
• Telemarketing (in-bound and outbound) – carrying out and reviewing regular cost-effective campaigns
• Explore and develop new channels alongside the Digital Marketing Executive including social media, email marketing as well as product sales
• Monitor, manage & budget gift and product stock
• Oversee and develop renewal campaigns

Implement best practice campaigns for:
• Acquisition – thinking long term about the ROI/ lifetime value on all sources and encouraging the business to explore a variety of warm and cold prospects
• Renewal – focusing maximum investment and time on our most profitable customers
• Cross-selling – supporting the team in generating more revenue from our most profitable customers
• Testing – defining robust tests and test matrices and implementing tests that generate meaningful results
• Data –facilitate the best possible use of internal data to meet customer needs and maximise sales
• Third parties / suppliers – develop and maintain strong collaborative relationships with external suppliers to deliver the most efficient and cost-effective partnerships
• For each campaign implement the optimum:
• Payment method – promoting direct debit as the payment method of choice
• Offer – analysing and reviewing on a regular basis to ensure that the best offer is put in place
• Increasing volume, revenue and profitability across the portfolio
• Building and maintaining profitable relationships with third parties selling on our behalf or buying subscriptions from us
• Monitoring and managing budgets

Key features/benefits

• Paying £22,000 per annum
• Monday – Friday 9am – 5pm
• Car park a short walk away
• Opportunities to progress

If you’re interested please contact Emma White, Reed Colchester
Tel: 01206 840 100 or Email: Emma.white@reedglobal.com

Reed Specialist Recruitment Limited is an employment agency and employment business

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