Our client is a leading global manufacturing business and they are looking for a Marketing Executive to join their team in Liverpool.
To support the Marketing Communications Manager with all aspects of the marketing department and day to day activities including events management, digital marketing, marketing campaigns, global sales and marketing tool kits, lead generation, and photo and video production.
To take ownership of third-party agency management and develop the role in line with the future growth of the company.
Events and Exhibitions
Booking and negotiating exhibitions and tradeshow services globally – including reseller/distributor events and associated administration
Organising logistics of products to and from events (including but not limited packing of products, shipping quotes and arrangement of customs documentation and set-up on site)
Organising translation of documents and entries for Show guides etc.
Organise promotional items, demo products, display material and marketing collateral for each event taking account of deadlines in the event calendar
Attendance at events for set-up/ breakdown/ stand management
Working with the Marketing Communications Manager for large exhibitions and design of stands and product launches
Assisting our external PR agency and the Marketing Communications Manager with PR activity and proof-reading of editorial and news releases
Manage translation of PR with internal teams and third-party suppliers
Assist with case study creation and promotion
Digital Marketing and Website
Working with third-party digital marketing agency for SEO, PPC and website maintenance
Maintaining website content across all language sites, working with third-party translation company
Management of online profiles and social media accounts (LinkedIn and Twitter)
General Marketing/ Marketing Collateral
Maintain inventory on marketing literature and promotional items and liaise with necessary suppliers for printing
Ensure marketing literature is updated across all communication points when needed, including translated versions
Manage Company brand guidelines and ensure compliance
Maintain photo library with up to date product images
Ensure product videos and animations are up to date and work with third-party video agency for new video concepts and execution
Work with third-party design agency for concepting design elements, such as adverts, display materials, infographics, new brochure designs etc.
Develop lead generation campaigns with Marketing Communications Manager in line with annual Marketing plan
Execution of e-marketing campaigns to promote products and services to prospect and customer base
Managing the follow up procedures for campaigns within the CRM system
Lead Generation / Data Management
Input of leads data from lead generation sources and events into the CRM system
Managing the follow up procedure for this with the sales team
Create weekly account manager reports from CRM system for customer/prospect activity
Reseller / Distributors
Support Co-Op marketing with the reseller channel globally
Ensure Company brand guidelines are complied with across all reseller and distributor websites/marketing materials
Creation and management of newsletter communication to resellers and distributors for product and company updates
Internal Marketing/ Administration
Negotiating the cost of marketing activities within budget
Creating all purchase orders on internal systems for the department
Follow-up critical payments to guarantee smooth operation
Manage marketing demo areas for customer meetings and demonstrations through booking calendar and liaising with the sales team
Assist in the organisation and set-up of product video demonstrations on the marketing demo area with the sales team
Assist the Marketing Communications Manager in providing reports for monthly Board meetings
Internal communications and internal branding including but not limited to; employee newsletters, charity events, annual Christmas event, general employee communications and office branding
Manage the updates of all marketing material alongside Company document management system
Manage the sales toolkit and update with the latest marketing material for the sales team
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