Search Marketing Manager

Recruiter
Recruitment Genius
Location
Easton
Posted
17 Feb 2019
Closes
13 Mar 2019
Contract Type
Permanent
Hours
Full Time
This company is looking to recruit a Search Marketing Manager to deliver SEO campaigns for their clients, mainly in the legal sector.

They currently run SEO projects for around 60 clients, ranging in size from small locally-focused campaigns to large national projects, & this number is growing.

Working with their two other Search Marketing Managers, you will run a portfolio of your own projects and be able to hit the ground running. You will have the support from other members of the team in order to deliver the work, & you'll also work closely with their Account Managers, Production team and rest of the Marketing Services team.

Using your enthusiasm for online media, proven track record in SEO & your communication skills, you'll help shape the performance of new & existing accounts.

Main Responsibilities

Campaign planning & implementation
- Formulate client campaigns against agreed objectives
- Perform technical & content audits
- Landing page analysis, keyword research, writing content specs & recommending what needs to be done to ensure lead generation & conversions
- Liaise effectively with clients or their Account Manager

Campaign management & reporting
- Day to day management of SEO campaigns, including; rankings tracking, citations management, on-site analysis & amends, keyword research, outreach & budget management
- Perform on-page & off-page optimsation, finding technical issues with sites, disavowing links, sitemap creation and setting of goals
- Proactively seek out resolutions to SEO issues
- Run a variety of SEO analytics reports using tools such as Bright Local & Authority Labs
- Produce monthly reports for the client using Google Data Studio, outlining work done, analysing performance and making recommendations for improvements

Maintenance of professional knowledge
- Be professionally aware of the latest developments in SEO (including products & algorithm updates), & the latest thinking on best practice

Required Skills
- Minimum 2 years experience in a pure SEO role, otherwise minimum of 3 years' experience in a general digital marketing role
- In-depth knowledge of Google Analytics, Search Console, Tag Manager, plus Bright Local
- Technical website audit tools (ahrefs, SEM Rush & Screaming Frog)
- Knowledge of best practice & principles of CRO & web marketing
- Delegating work & ensuring it's delivered correctly on time
- Excellent organisational, project and time-management skills
- A basic understanding of the legal market
- Strong written & verbal communication skills
- Present & explain complex reports & processes in an easily understood way
- Data manipulation & analysis using Excel
- Self-motivation, desire to learn
- Variety of CMS systems

Desirable Skills
- Experience of producing reports using Google Data Studio
- Experience of managing local SEO campaigns
- SuiteCRM or another CRM system

Benefits
- 25 days holiday + 8 bank holidays
- Contributory Pension
- Cycle to Work scheme
- 2 paid days charity work allowance

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