Google Analytics Data Analyst
Keywords: Data Analysis, Data Analyst, Insight Analysis, Google Analytics, Insight Analyst, BI, SQL, MySQL, Excel, Database, Digital Marketing, Google Tag Manager, Facebook Ad Manager, Google AdWords, Business Statistics, Birmingham.
Google Analytics Data Analyst with excellent Data Analysis, Google Tag Manager, Google Analytics (inc implementation, set-up and analysis) and Digital Marketing expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK’s largest privately owned mobile e-gaming studio! We currently have just over 220+ employees here at our Birmingham HQ and we offer some of the UK’s best career progression plans and earning potential with bi-annual salary reviews!
In this position, you will work with our Data Analytics team, focusing on the implementation, set-up and analysis of Google Analytics data - including goal, event and tracking. You will utilise your skills within Google Tag Manager, and target the conversion and remarketing Pixels from Google AdWords and Facebook Ad Manager which then will lead into the analysis of these data streams.
You will read, analyse and interpret data from Google Analytics data and match it to business actions by the development of written reports to convey these results and provide actionable insight and recommendations to improve the business moving forward.
This position is wide ranging and you will work closely and collaboratively with; UX/UI design - to improve our website, game experience and user journey. Marketing and CRM - to monitor player journey to analyse and identify new opportunities and also our Data Analytics team to drive future reporting needs and manage report and insight development.
Data Analytics is a huge part of everything we do here at the studio from game releases, marketing campaigns, user experience and the whole customer engagement practise as we continue to learn, adapt and evolve as a business moving forward.
Key skills we’re looking for…
- Excellent commercial Data Analysis experience (inc managing report and insight development).
- Experience using Google Analytics (inc implementation, set-up and analysis).
- Experience integrating web analytics with A/B testing tolls (VWO, Optimizely etc.).
- Google Analytics certified.
Bonus points for…
- Experience in the gaming sector.
- Product Management expertise.
Therefore, if you are a Data Analysis - Google Analytics expert with excellent Insight Analysis skills and the ability to provide data and analyses that will help develop strategies on how to better attract and retain users and you’re looking to join a multiple award winning studio that offers real career development then send in your CV today for review!