Area Sales Manager Ferrero Grocery

Field Sales Solutions
15 Feb 2019
25 Feb 2019
Contract Type
Full Time
Unwrap the future with a golden career representing Ferrero brands

Job Description

The effective training, direction, control and motivation of a team of up to 11 RDEs (Retail Development Executives) in order to drive visibility and sales of Ferrero products within the nominated grocery & convenience outlets. Identifying opportunities and achieving targets in each of the following areas:

  • Sales growth
  • Return on investment
  • Product availability
  • Visibility/ POS
  • Locally agreed displays

What will you be doing?

  • Drive team performance to achieve and exceed all KPIs
  • Drive sales growth and return on investment in all outlets
  • Carrying out effective Blitz activity via the team as per company requirements
  • Implementing Head Office agreed National promotions
  • Developing and maintaining satisfactory performance standards in the RDEs through on-going training, motivation and periodic evaluation.
  • Working regularly in call with RDE for purposes of field training, communication and motivation. Spending a minimum of 1 day with each RDE every 4 weeks.
  • Reviewing results and call data via Fusion on a daily/weekly/cycle basis as necessary to ensure delivery of each KPI
  • Planning and conducting training programmes for RDEs on the basis of identified needs.
  • Planning and conducting motivational team briefing and training meetings
  • Recruiting, training and termination of RDEs
  • Reporting regularly to Ferrero Grocery Channel Director in respect of Team performance.
  • Management of cost control and expenses of each RDE, ensuring spending is within budget limit
  • Operating specified administration and control systems in the area
  • The completion of specified monthly administration accurately, efficiently and in the correct time scale.

Working Relationships With:

  • RDEs
  • Ferrero Channel Head
  • FSS Account Controller
  • FSS Operations Team
  • Account (Asda, Morrison, JS, Tesco, Co-op, McColls, etc.) & Regional contacts
  • Store Managers and staff

What you will need

  • Results driven – proven track record
  • Knowledge of grocery and convenience retail sector
  • Previous sales management experience
  • Demonstrable commercial acumen
  • Ability to analyse data (team performance, sales trends etc)
  • Ability to think strategically
  • Strong influencing skills
  • IT Literate
  • Positive and flexible attitude
  • Clean driving licence
  • Willing to stay away

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