CRM Marketing Manager

12 Feb 2019
10 Mar 2019
Contract Type
Full Time

CRM Marketing Manager

We’re hiring!

Aon are currently recruiting a CRM (Customer Relationship Management) Marketing Manager to join our team in Cardiff. The CRM Marketing Manager will be primarily responsible for developing, owning and executing the strategies and technologies designed to analyse customer interactions through the lifecycle with the aim of improving business relationships for Aon Affinity.

About Aon

Headquartered in London, Aon Plc is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Aon is an equal opportunities employer. Aon's recruitment and selection policy ensures the best possible skill mix of colleagues and the highest quality candidates are appointed using objective job-related criteria.


The Affinity team helps associations, target client groups and organisations reach their objectives by creating insurance and risk management solutions for their members, associates, franchisees, affiliates or staff.

Affinity is divided into three business areas:

  • Affinity Practices Group (APG)

  • Small and Medium sized Enterprises (SME)

  • Professional Services Group (PSG)

    The Affinity team, made up of just over 300 colleagues based in London, Chelmsford and Cardiff.

    About the Role

    Your impact as a CRM Marketing Manager:

  • To lead the CRM and email marketing strategy for UK Affinity.

  • To work with the Affinity marketing teams agreeing and delivering high quality data for campaigns, programs and other marketing activities.

  • To produce high quality end-to-end CRM communications. From data manipulation through to email delivery.

  • Manage the CRM budget.

  • Innovate new approaches and optimise existing processes.

  • Use data to help drive improved propositions, marketing approaches, content and delivery leading to better ROI and key marketing KPI’s.

  • Own the marketing workstream of the CRM capability project in 2019/2020.

  • Accountability for data quality and adherence to GDPR, PECR and other data capture and storage requirements.

  • Work with marketing colleagues to help improve their campaigns, content and approach to key target audiences

  • Work across the Aon business leveraging knowledge from other businesses that further inform and enhance proprietary work carried out.

  • Responsibility for working in accordance with the Aon UK Limited Risk Management Framework, and compliance with the Aon UK Limited policies, including participation in the management of risks (including completion of mandatory training) that may adversely affect the business, interests or reputation of any Group Company.

    About you

    Your knowledge and expertise:

  • Experience of planning, designing and delivering CRM campaigns is essential.

  • Experience of working in a highly regulated industry is preferable.

  • Ability to work unsupervised.

  • Ability to perform basic data functions; including cleansing, manipulating and segmentation.

  • Knowledge of GDPR, PECR and other relevant regulations.

  • Experience working with Salesforce Marketing Cloud beneficial.

  • Strong communication skills to manage internal stakeholders.

  • Ability to prioritise work.

  • Incredible attention to detail.

  • Ability to collaborate with colleagues to share best practice and leverage complimentary skills.

  • Bachelor’s degree - or similar Marketing/CRM qualification preferred.

    Salary and Benefits

    This role offers a competitive salary and bonus, plus a comprehensive benefits package and 25 days holiday. Through our flexible benefits, you will also have the opportunity to choose additional benefits, including healthcare and additional holiday. We also offer tremendous potential with a growing worldwide organisation.

    Our Colleague Experience

    Every day, our colleagues make a difference, work with the best, own their potential, and value one another. Together, we share this one purpose: to empower economic and human possibility around the world. This unifying goal is at the heart of our identity, and it lives in everything we do.

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