Search Marketing Manager

Location
Bristol City Centre
Salary
£25000 - £30000 per annum
Posted
15 Feb 2019
Closes
15 Mar 2019
Ref
00092172
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This company is looking to recruit a Search Marketing Manager to deliver SEO campaigns for their clients, mainly in the legal sector.

They currently run SEO projects for around 60 clients, ranging in size from small locally-focused campaigns to large national projects, & this number is growing.

Working with their two other Search Marketing Managers, you will run a portfolio of your own projects and be able to hit the ground running. You will have the support from other members of the team in order to deliver the work, & you'll also work closely with their Account Managers, Production team and rest of the Marketing Services team.

Using your enthusiasm for online media, proven track record in SEO & your communication skills, you'll help shape the performance of new & existing accounts.

Main Responsibilities

Campaign planning & implementation
- Formulate client campaigns against agreed objectives
- Perform technical & content audits
- Landing page analysis, keyword research, writing content specs & recommending what needs to be done to ensure lead generation & conversions
- Liaise effectively with clients or their Account Manager

Campaign management & reporting
- Day to day management of SEO campaigns, including; rankings tracking, citations management, on-site analysis & amends, keyword research, outreach & budget management
- Perform on-page & off-page optimsation, finding technical issues with sites, disavowing links, sitemap creation and setting of goals
- Proactively seek out resolutions to SEO issues
- Run a variety of SEO analytics reports using tools such as Bright Local & Authority Labs
- Produce monthly reports for the client using Google Data Studio, outlining work done, analysing performance and making recommendations for improvements

Maintenance of professional knowledge
- Be professionally aware of the latest developments in SEO (including products & algorithm updates), & the latest thinking on best practice

Required Skills
- Minimum 2 years experience in a pure SEO role, otherwise minimum of 3 years' experience in a general digital marketing role
- In-depth knowledge of Google Analytics, Search Console, Tag Manager, plus Bright Local
- Technical website audit tools (ahrefs, SEM Rush & Screaming Frog)
- Knowledge of best practice & principles of CRO & web marketing
- Delegating work & ensuring it's delivered correctly on time
- Excellent organisational, project and time-management skills
- A basic understanding of the legal market
- Strong written & verbal communication skills
- Present & explain complex reports & processes in an easily understood way
- Data manipulation & analysis using Excel
- Self-motivation, desire to learn
- Variety of CMS systems

Desirable Skills
- Experience of producing reports using Google Data Studio
- Experience of managing local SEO campaigns
- SuiteCRM or another CRM system

Benefits
- 25 days holiday + 8 bank holidays
- Contributory Pension
- Cycle to Work scheme
- 2 paid days charity work allowance