Head of CRM and Customer Loyalty

Recruiter
Unico recruitment
Location
Borehamwood
Posted
31 Jan 2019
Closes
28 Feb 2019
Contract Type
Permanent
Hours
Full Time
Would you like the chance to work with a growing eCommerce Retailer?

They are market leaders right now and they offer a fantastic working environment, big on team spirit and huge on career development.

My client is looking for an individual who is passionate about customers and communication made to them. As Head of CRM you will be responsible for leading the Marketing CRM strategy.

Key Responsibilities;

* Your main objective will be to grow revenue through engagement, retention and loyalty of customers

* Implement a data driven approach to hit defined KPIs

* Take bold decisions based on sound customer insights to drive customer engagement, loyalty and retention through all CRM channels

* Gather all customer insights and translate this feedback into actionable recommendations – NPS, customer reviews

* Continually optimise the customer journey and to identify new opportunities for growth

* Guide and develop the CRM team (currently a team of three)

Desired Skills & Experience:

* 5+ years’ experience in a B2C ecommerce retail environment, managing complex email marketing campaigns

* Strong people manager

* Good technical knowledge with previous experience of analytics, ESPs and database query tools

* Good understanding and previous ownership for all GDPR related aspects of CRM

* Creative and passionate about looking for new ways to enhance the customer experience

* Strong analytical skills

Due to a very high number of applications we are unable to come back to every candidate with feedback. If you do not hear from us within 48 hours please assume that you have been unsuccessful on this occasion. Your CV will be registered with us and we will keep you updated with any other positions that may be of interest. However please keep checking our website as new roles will be updated daily, Unico Recruitment wishes you the best of luck in your job search.

Unico Recruitment Ltd operate as an independent recruitment agency with over 20 years of experience supporting clients and candidates nationally across the UK

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