Marketing Automation Manager

Recruiter
INTELLIGENT PEOPLE LTD
Location
Berkshire
Posted
17 Jan 2019
Closes
02 Feb 2019
Contract Type
Permanent
Hours
Full Time
A Marketing Automation Manager / Marketing Operations Manager / Marketo Specialist is needed for an established, ever-evolving global IT solutions business, based in Berkshire.

As the Marketing Automation Manager / Marketing Operations Manager / Marketo Specialist, you'll play a key role in driving improvements and automations to the marketing activity and communication channels across EMEA.

The Marketing Automation Manager / Marketing Operations Manager / Marketo Specialist will be responsible for:

* Implementing and executing the EMEA email strategy
* Driving content engagement/consumption and generate Sales Leads through high-impact campaigns and personalised email programs through Marketo
* Monitoring & maximising campaign performance through Marketo reporting
* Understanding the end-to-end flow of marketing data for optimization and reporting purposes
* Leading the Marketing Automation platform
* Manage the lead scoring and assignment programs
* Working collaboratively with the Marketing and Sales team

The Marketing Automation Manager / Marketing Operations Manager / Marketo Specialist must have:

* Experience within a Digital/Online B2B or SaaS Marketing environment
* Hands on experience with Marketing Automation platforms (Marketo, Hubspot, Pardot, Act-On, Elquo etc) is a must
* Strong excel understanding
* Experience of CRM systems
* Highly numerate and analytically minded
* Strong team player!

This role as the Marketing Automation Manager / Marketing Operations Manager / Marketo Specialist offers the chance to work across a suite of products within a talented and dynamic global team!

Intelligent People is a specialist Marketing Operations Manager recruitment business.

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