Digital Marketing Executive

Recruiter
Mitrefinch
Location
York
Posted
17 Jan 2019
Closes
31 Jan 2019
Contract Type
Permanent
Hours
Full Time
Our Digital Marketing Executive role is suitable for a candidate that gets excited about all things digital, loves analytics and new trends, and has a firm grasp of digital performance and the value it brings to an organisation.

As a Digital Marketing Executive at Mitrefinch, you will be responsible for the performance of our digital channels.

Key relationships:

* Marketing Campaigns Manager

* Product Marketing Manager

* Marketing Executives

* Digital Agencies

* Executive Team

Key responsibilities

* Shaping and managing the execution of Mitrefinch's digital strategy

* Working with digital agencies to direct and support SEO, PPC and CRO strategies)

* Managing and maintaining the organisation's website

* Analysing digital performance against key objectives, including key metrics around website performance

* Supporting the Marketing Campaign Manager with digital content and execution

* Writing copy for the website and email campaigns where necessary

* Supporting the execution of Mitrefinch's social media strategy

* Develop and manage execution of digital content strategy (including webinars)

* Design and execute a lead nurturing strategy

* Identifying new trends in digital and assess their application to Mitrefinch.

Skills and experience:

* Understanding of SEO, PPC and Analytics

* Knowledge of social media

* Awareness of wider digital marketing trends

* Experience working with Content Management Systems (Wordpress desirable)

* Strong content creation / written skills

* At least 4 years’ experience working in a digital marketing role (B2B desirable)

Other responsibilities:

* Adhere to the following standards and guidelines:

* ISO 9001 – Quality Management System

* ISO 14001 – Environmental Management

* ISO 27001 – Information Security

* Health and Safety Guidelines (ISO 18001)

* The General Data Protection Regulations (GDPR)

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