Direct Marketing Lead
Addenbrooke's Charitable Trust (ACT) is the independent charity that raises money and makes grants to improve the experience of patients and their families at Addenbrooke's and the Rosie Hospitals in Cambridge. We invest in projects that enable the hospital to treat more patients, transform NHS care, drive innovation through technology, research and the latest equipment to speed up treatment and recovery - or simply to give patients a bit of normality with less fear and anxiety while they're in the hospital.
As the Direct Marketing Lead you will be responsible for delivering a programme of direct response and supporter retention marketing, designed to inspire grateful patients and their loved ones to support Addenbrooke's Hospital. With over 750,000 people passing through the hospital each year, but only around 1% currently becoming supporters, the opportunity is significant. You’ll play a key role in growing the number of grateful patients who become supporters and helping us to maximise their lifetime values and retention. You will work with colleagues in the Donor Care and Communications teams to help create a truly great supporter experience through carefully designed, segmented and tested direct marketing activities.
You’ll work with the Head of Donor Care and the Data & Insight Lead to identify and analyse the information and trends needed to continually drive improvement and growth in our marketing activities, and you’ll also work closely with our Communications Team to ensure that our marketing communications compliment and strengthen our brand and that where appropriate our communications have acquisition marketing and supporter retention in mind. You will be playing a key role in helping the charity to meet it’s growing ambitions and challenges and ensuring that it can continue to support a world-class hospital delivering the very best patient care, research and treatment.
To apply please complete the ACT application form attached to this page and email it via the button below. For more information please see the attached Job Description and Person Specification.