Digital Marketing Executive
Digital Marketing Executive / SEO Specialist Accrington, Lancashire £25,000 - £28,000 Growing business with expanding international operations Working on multiple websites across international markets Friendly, supportive, and progressive culture We are looking for a skilled and tech savvy SEO Specialist to join a busy Marketing Department focusing on B2B digital marketing projects. Working closely with the Marketing Manager and other senior members of the organisation you will be contributing to the delivery of the Marketing Strategy; which is an increase in on-line traffic and customer/visitor conversion targets for our brand. In the last 12 months the organisation has launched 6 new websites in different countries. The goal in the coming year is to launch additional websites across multiple countries. We are looking for an enthusiastic, talented, IT savvy individual who has the skills to achieve these goals and be part of a fantastic organisation! Main Responsibilities: Search Engine Optimisation - Using SEO tools for keyword planning to increase visibility of company websites PPC - Setting up, running, optimising and analysing paid social and paid search campaigns Google - Analytics, Google Tag Manager, building brand presence, knowledge of best practice and the skills to implement them Creating websites in Concrete5 and maintenance of content Online advertising - Build new campaigns across multiple Paid Search, Display and Social ad-platforms, Google Ads, Facebook, LinkedIn, Twitter and YouTube. Updating and adding blog-posts to company website. Creating and optimising landing pages for online marketing campaigns. Working knowledge and experience of email marketing automation to drive effective retention and retargeting strategies. Analyse the performance of campaigns and make recommendations for the future strategy Provide valuable insights, feedback and best practices To establish audience, targeting and creative tests across all advertising channels in order to improve advertising tactics and techniques We're looking for someone with at least 2 years digital marketing experience and a strong working knowledge of SEO. B2B e-commerce experience would be advantageous but not essential.