Digital Marketing Specialist
Digital Marketing Specialist - 12 Month FTC Position Objectives The Digital Marketing Specialist is responsible for the development, design, creation and implementation of digital marketing programs to support expansion and growth of the company products and services. They can lead and influence peers as well as leadership to deliver innovative digital marketing solutions which meet a business goal. At the core of the Digital Marketing Specialist’s role is the generation of direct revenue and an incremental pipeline for existing and new customers, leveraging digital marketing campaigns. Responsibilities Include: Develop digital marketing strategies across multiple channels with measurable plans to ensure growth attainment Develop, design and implement data-driven marketing programs (including onsite, SEO/SEM, paid digital media and social media), that deliver awareness, engagement and pipeline. These programs should result in the conversions of new and existing leads into measurable revenue. Devise key messaging points for lead generation and conversion campaigns. Understand the buyer personas and target marketing activities along the buying cycle. Collaborate with Regional marketing managers to understand priorities and develop and execute campaigns that reach and resonate with targeted prospects. Use business acumen to identify target customers, leverage existing content and / or generate new content needed to make an impact on target customers. Responsible for all digital marketing operations functions and tasks. Collaborate with cross functional teams including marketing operations, analytics, global digital team, sales and other functions like customer care. Demonstrate ability to lead conversations at all levels. Manage digital agency relationships, day-to-day production, as well as campaign budgets and schedules. Own and maintain digital analytics, metrics, and digital campaign reporting for continuous improvement and have the ability to pull insight from the data which can be applied strategically. Nature and Scope This position interacts with varying levels of internal and external stakeholders requiring the ability to clearly communicate verbally and in writing. Effectiveness in this role requires a solid knowledge of all marketing channels and marketing services activities, including copy writing, print and direct marketing processes. It also requires skills in project management and a strong demonstrable ability to work independently and create new opportunities. The expectation is that this role provides support to the EMEA Digital Marketing Manager and to deputies where required. Proficiency in digital marketing including, graphics, web/online advertising, social media, Email marketing & automations, SEO and adwords program and web development is a must. What’s in it for you? The opportunity to work within a Global leading organisation and within a high performing team. Competitive salary and excellent benefits. About us As the world leader in serving science, our work is more than something that fills our days. When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and be part of a team that values performance, quality and innovation. With revenues of $20 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world. Each one of our 70,000 extraordinary minds has a unique story to tell. It’s not just a career, it’s a chance to realise your best – professionally and personally. Join us and contribute to our mission—enabling our customers to make the world healthier, cleaner and safer. Apply today!