Marketing Campaign Analyst

Recruiter
Bupa
Location
Salford
Posted
11 Dec 2018
Closes
07 Feb 2019
Contract Type
Permanent
Hours
Full Time
Marketing Campaign Analyst

Manchester

Permanent

Full Time

A bit about us

Bupa is one of the most well-known and respected healthcare businesses in the world, because what we do matters. From our contact centres to our care homes; health and dental centres to our state of the art hospitals across all four corners of the globe, every part of our operations are dedicated to our purpose of helping people live longer, healthier, happier lives. We pride ourselves on working with brilliant people who put our customers at the heart of everything they do.

About the area you’ll be working in

From Finance and IT, to Marketing and People (HR) our support functions are the backbone of our UK operations. We may not deal directly with our customers, but we play an absolutely vital role in making sure that our customer–facing teams get all the support they need to deliver the very best service.

What you'll be doing

As a Marketing Campaign Analyst you will deliver Targeted Marketing Activity, Customer Insight, Reporting and Analysis to support Bupa UK’s Marketing & Strategy function and the Business Units (BHF, BHC, BCS, BHH) to deliver Bupa UK’s Strategy. You would be required to deliver improved direct response campaign results from Bupa UK’s database marketing systems and to build successful working relationships with the internal stakeholders and external data suppliers.

What’s a typical day?

You will deliver improved direct response campaign results from Bupa UK’s database marketing systems and to build successful working relationships with the internal stakeholders and external data suppliers. You will anticipate and respond to needs of internal customers to improve improved direct response campaign results from Bupa UK’s database marketing systems and to build successful working relationships with the internal stakeholders and external data suppliers. In addition to this you would implement best practice Campaign Managemnet processessin Database Marketing in order to ensure campaigns are designed to include robust test and learn structure, with clearly defined targets and measures of success, working with the Data Planner to ensure statistical validity. Building identify areas where Bupa UK’s database, data and models need to be enhanced to improve campaign effectiveness would also form part of the role.

Who we’re looking for?

* Educated to at least degree standard or business equivalent, with significant evidence of achievement in a working, academic or personal environment.
* Experience with Unica, or similar campaign management system
* Understanding of databases, with direct experience of query tool (e.g. SQL, SAS), ideally within a marketing context
* Comfortable in presenting all types of information (including complex data) and strategic recommendations at all levels of an organisation
* Excellent written and verbal communication skills, showing a high attention to detail
* Ability to influence colleagues at differing management levels
* Excellent planning, organisational and time management skills
* Strong commercial awareness and customer focus
* Ability to show initiative when working as an individual or a team

What’s it like to work here?

As you’ll already know, we want people to ‘love working here’, so much so that’s it’s at the top of our agenda and something you’ll hear a lot about here at Bupa. We offer our people a great range of benefits, many of which are flexible and can be tailored to suit what’s most important to you. We’re a healthcare company so there’s a huge focus on our people’s health and wellbeing, supported by a healthy work-life balance and workplaces which are friendly, appealing spaces to support you to be at your best.

Our Salford Quays office is a brand new purpose-built facility which has been specially designed for modern, flexible ways of working. For non-drivers, it’s easily accessible by tram from central Manchester.

We’re an inclusive organisation that celebrates diversity and welcomes everyone – all talents and backgrounds. Bupa strives to make sure that every applicant is assessed solely on the basis of personal merit and qualifications, regardless of gender, sexual orientation, pregnancy or maternity, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

If you’d like to learn more, please visit (url removed)

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