Marketing Executive

Recruiter
Equals One
Location
Bradford
Posted
11 Dec 2018
Closes
26 Dec 2018
Contract Type
Permanent
Hours
Full Time

Marketing Executive

£20-22k per annum dependent upon experience

Working Hours:9am – 5pm, Monday – Friday.

Flexibility is essential particularly during the festival period.

Background

Award winning Bradford Literature Festival is an annual, ten-day festival, held between June and July each year in the heart of Bradford. The festival was launched in 2014 with the aim of creating a national destination festival that would excite and encourage both children and parents to engage with books and reading. Recently achieving both the Yorkshire Event of Year 2018 (White Rose Award) and Raising the Bar Award – Education category.

This a full time one-year contract with potential for renewal. Please note that appointment is subject to a satisfactory 3-month performance review. The role requires flexibility of working hours and patterns, and a driving license and own vehicle is preferred.

MAIN RESPONSIBILITIES

·Support the Marketing & Development Manager in all aspects of festival marketing, including print, digital and advertising;

·Take day-to-day responsibility for the detailed planning and execution of the festival’s marketing calendar and strategy;

·Management of all festival social media platforms including Facebook/ Twitter and Instagram;

·Create and manage all festival/ customer communications, using Mailchimp, Survey Monkey and Google Docs;

·Maintain the festival website (Wordpress) and liaise with web developers to implement larger website changes;

·Undertake production/commissioning of all marketing materials, e.g. festival brochure, posters, advertising, website, social media including liaison with external suppliers;

·Produce high-quality written content for all marketing activity and marketing materials;

·Responsible for the (Salesforce) CRM database of festival attendees, artists and guests;

·Support the development, integration and use of the festival Box Office system (Ticketsolve);

·Support the development and management of a membership scheme for the festival and maintain its day to day running;

·Coordinate the work of periodic interns and volunteers;

·Play an active, collaborative role as a key member of the festival team, working together flexibly to meet festival deadlines.


JOB SPECIFICATION

Essential

·Minimum 2 years’ experience of marketing or related field;

·Graduate or higher-level qualification/or equivalent work experience;

·Excellent verbal and written communication skills;

·Excellent software skills (PowerPoint, Word, Excel);

·Experience of working with Wordpress, Mailchimp, Google Docs and/ or similar platforms;

·Experience of working with Google Analytics;

·Good understanding of current social media marketing tools (e.g. Facebook for Business);

·Good eye when commissioning visual art work and creative design;

·Good copywriting skills: experience of writing a wide range of materials (proposals, press releases, sponsorship packs, brochures, flyers, etc.);

·A people person with the ability to relate well to a wide spectrum of individuals of different backgrounds;

·A creative and practical thinker; able to act on their own initiative;

·Ability to support your line manager in the direction of junior staff;

·Flexible, enthusiastic, versatile, dependable;

·Ambitious and keen to work in a fast, dynamic, growing organisation;

·Able to work flexibly, working out of hours, particularly during the festival period.


HOW TO APPLY

Please send us a 2-page CV along with a covering letter responding to the job description, explaining:

·Why this opportunity interests you;

·What your relevant experience is in similar work environments;

·What particular skills and qualities you can bring to Bradford Literature Festival;

·Your educational qualifications;

·Your notice period for your current work;

·Your full contact details (including any relevant web links);

·When we can best contact you;

·Names and contacts of 2 referees.

Please note that given anticipated demand, we can ONLY respond to those we invite for interview.

Similar jobs

Similar jobs