Campaign Planner - Outdoor Media Sales
Overview of Role
A fanatstic junior opportunity in in the sales team at a major outdoor company.
In this role you will:
Maximise sales revenue through effective utilisation of inventory from both audience and trading perspectives. This involves utilising the full portfolio of products where relevant, balancing volume and rate on a period by period basis in line with business requirements.
Build strong relationships with both trading and agency teams to ensure timely and effective responses to briefs, while communicating inventory pressures as required.
Work within the planning team to maximise inventory from a rate and volume perspective, ensuring yields deliver company targets.Deliver compelling responses to briefs that up/cross sell where relevant.
Ability to translate data & insight into practical action on a daily basis. Customer Focus
Respond promptly and accurately to trading and audience briefs.
Fully understand the clients’ requirements and prepare briefs that respond to their needs.
Seek insight from traders and AM’s to ensure responses are targeted to the advertiser.
Maintain relationships with agency/specialist and other external contacts. Team Work, Partnership and People Management
Work closely with trading team on day to day business, responding as required.
Supporting senior planners on day to day tasks and ad-hoc projects.
Build relationships outside of sales including Development, Product and Marketing to help deliver on ad-hoc projects outside of daily remit, utilizing product knowledge and experience. Understanding the Business, Building Capability
Develop an excellent understanding of the company inventory and products at both micro and macro levels.
Strong working knowledge of Route, from both trading and planning perspectives.
Working knowledge of planning tools including RADAR, TGI, touchpoints Key
Skills & Experience
Knowledge of sales systems and process Consistent upselling and cross selling
Strong numerical skills