Ownership of a number of sites across the UK within the sports and leisure industry, this company have a central marketing function requiring an experienced CRM Manager to drive best practice email marketing techniques for the business.
The Role: As CRM Manager, you will be responsible for managing the group CRM system with circa 1m contacts and delivering best practice customer communications to drive acquisition and improve retention. Supporting local marketing teams at each site, the CRM Manager will ensure that data integrity is improved and maintained through data capture at time of transaction, customers are profiled and communications are tailored.
- Create and deliver CRM strategy for the business
- Support individual sites with data requirements and campaign best practice
- Customer journey mapping to maximise lifetime value and commercial opportunities
- Aid the growth of CRM system through data capture
- Manage CRM Analyst- ensure data is segmented and customer profiles and buying behaviour is tracked and analysed
- Use of Mosaic profiling
The Candidate: The ideal candidate for this role will already have experience in a CRM/ Email marketing role. You will be able to demonstrate an understanding of customer profiling and segmentation and show how your best practice CRM marketing has improved acquisition and retention. Knowledge of Mosaic profiling would be advantageous along with the understanding of how to tailor campaigns based on customer buying patterns. Strong written and numerical skills are essential along with strong relationship-building experience. Candidates can come from any B2C industry, including FS and Utilities, but you must be comfortable working in a relaxed and un-structured environment; this is not a formal, process-driven business.
As well as the salary of £30000 - £35000, the benefits which accompany the role are as follows; 22 days holiday plus BH, pension, plus other benefits.
This CRM Manager role is commutable from Birmingham, Wolverhampton, Walsall, Telford, Stafford, Kidderminster, Tamworth
Would also suit Email Marketing Manager, Customer Marketing Manager, Loyalty Manager
CRM Manager, Wolverhampton, £30000 - £35000