Conversion Analyst

Recruiter
Churchill Frank
Location
London
Salary
30000.0000
Posted
18 May 2017
Closes
17 Jun 2017
Contract Type
Permanent
Hours
Full Time
As Conversion Analyst you play a key role in the development of website strategy. This is great opportunity for someone with a passion for marketing and higher education to develop and improve web marketing insights and processes.

Responsibilities:

-Act as a primary bridge between the web analytics team and our in-house data science team, facilitating the creation and improvement of web analytics tables and reporting
-Work to build and enhance conversion rate optimization-focused algorithms
-Drive web analytics strategy using a variety of techniques
-Manage all conversion rate optimisation tests for a collection of programs, interfacing with key stakeholders on the demand generation, brand marketing, creative, production, and technology teams
-Leverage web analytics data to derive actionable insights about site experience and web users
-Build and execute regular audits of website data quality and data collection consistency

Requirements:

-Degree in statistics, mathematics, computer science, economics, or a quantitative field; graduate degree preferred
-Proficiency with web analytics tool - Google Analytics
-Proficiency with SQL / data extraction across different database architectures
-Experience with Tableau or other data visualization tools desireable but not essential
-Excellent communication, presentation, writing and research skills
-Experience with conversion rate optimization (CRO), landing page optimization, search engine