Senior Loyalty Analyst

Churchill Frank
18 May 2017
17 Jun 2017
Contract Type
Full Time

The Role
My client is seeking a highly motivated candidate whose role will be to determine the appropriate method of customer selection and analytics approach, analysing and interpreting information gained and to formulate new recommendations and solutions to improve increasing levels of effectiveness. If you enjoy making a difference, joining the dots and applying your analytical skills to real business questions and seeing through your recommendations then you will enjoy helping the team make this a reality.

Key responsibilities:
*Design and plan the targeting of loyalty marketing offers running selections of customers to encourage loyalty and incremental spend
*Forecast, monitor and review the performance of our activity, keeping senior Marketing, Finance and other commercial stakeholders engaged
*Drive understanding of the success of a campaign, thinking of the balance between sales and profit driven ROI and make recommendations accordingly
*Run and manage regular reporting and post-campaign analysis for our campaigns, delivering actionable insights and recommendations so as improve the work we do
*Work closely with other Marketing colleagues and help develop new programmes using appropriate analytical and statistical techniques, software and data sources to develop models of customer behaviour

Candidate requirements:
*Experience in development of targeting and customer selections within campaign management tools
*Knowledge of SPSS, Excel, and analytical techniques. Experience of SQL or Tableau is preferred
*Experience of Regression Modelling, CHAID or Clustering
*Commercial acumen and business planning
*Comfortable managing stakeholders at various level and effective communication
*Working collaboratively to achieve results
*Degree qualified or equivalent, in a numerical discipline, for example Mathematics, Statistics or Economics