Digital Marketing Executive

Reed Marketing & Creative
18 May 2017
16 Jun 2017
Contract Type
Full Time
Are you an experienced Digital Marketing Executive with a focus on customer journey and lead generation?

Wanting to work in Norwich, in the North side of the city?

Your role would be to assist the Digital Manager in the ongoing development & delivery of the company's Email, Affiliate partnerships, content marketing & social media strategy (including earned media) and prospecting display programmes 

This will include:
• Provide data insight and performance management reporting via media channels 
• Support in delivering affiliate & email programme strategy and running email marketing campaigns, planning execution and reporting
• Source, develop and maintain supplier relationships and provide detailed analysis & reporting
• Tracking budget performance by supplier on a monthly/weekly basis
• Communicate with stakeholders to increase leads and sales
• Use Social media to drive awareness, engagement, traffic to the website & generate leads
• To support the online PR strategy & execution
• To monitor & report on SEO & social performance, earned media campaign performance, brand & competitor buzz & sentiment
• To keep your knowledge Up-to-date in regards of the social media, affiliate, email and display landscape & trends

Key performance for this role, relate to:
• Leads & sales – absolute numbers, conversion metrics and % growth
• Spend to planned budget & cost of sale %
• Growth of email channel from test & learn to BAU
• Social media metrics as agreed lead generation v target 
• Reporting development and campaign planning with testing strategy

We would love you to have: 
• Some experience in a fast paced sales and marketing environment, with strong digital experience in affiliate, social media, earned media
• Excellent skills with the written word, digital and analytical skills, and be comfortable working with various datasets
• Strong Excel & numerical skills
• A high level of commitment to work well to strict deadlines in a target driven environment
• A team player in a busy environment you will have excellent organisational skills and a positive attitude 

Sound ideal to you?

Call Heather or Amber on 01603 616190 or email for more information!

Reed Specialist Recruitment Limited is an employment agency and employment business