Role: Account Manager
Start Date: ASAP
About the Agency:
The agency is question is one with a first-people aproach - they have invested a lot of time in understanding people; enough to know that what they say they do and what they actually do can be two very different things. As a result of this research, the agency have a good understanding of what relationships people actually want to have with brands.
The agency has also been studying the human brain extensively and know that, in this new multi-screen, multiple-messaging world, the creative rules for getting brand messages to stick have changed and we need to adapt.
It’s this deep understanding of human behaviour and how our brains work that drives everything the agency does, and leads to what they call 'human first ideas’ that connect with people in a relevant, meaningful and effective way - and it’s why they has made social a fully-integrated function, at the heart of the agency.
This Account Manager role will involve working on the Sony Mobile account. The work involves leading the strategic approach and getting under the skin of the consumer and their purchase journey and then activating across the full through the line mix: ATL, online advertising, influencer strategy, branded content creation, and social media.
There is a bi-annual phone launch and a majority of the role is around activating media plans from global toolkits. There also are opportunities for bespoke branded content development (full production). Additional to media plan deliveries, the team are also responsible for all UK content on a bespoke Sony Mobile platform. This includes activating competitions and give-aways as well as giving access to exclusive content only for Xperia users.
The Account Manager will predominantly report into the brand AD and occassionally the social AD. Beyond the account team the AM needs to support and coordinate the implementation of media plans, management of UK Xperia Lounge requirements and ad-hoc creative requests working with the wider agency team including project management, planners and the account’s assigned creatives.
This role will require developing key day-to-day client relationships with a focus on world-class client service and best-in--class project delivery.
2 years agency experience
- Experience of creating, fostering and growing strong client relationships
- A strong understanding of the digital landscape and channels
- Experience of creating, developing and adapting brand assets & executing TTL media plans
- Strong financial management expertise
- Strong organizational skills, capable of implementing projects within tight timelines
- Strong relationship skills - good people person
- Strong, autonomous self-starter
- Good people-management skills
- Passionate interest in driving high quality creative output
- Preferably experience in the telecoms category